Digital Marketing Specialist

JOB DESCRIPTION
Job Title Digital Marketing Specialist (SEO+Google/Meta Ads) DepartmentMarketing Digital

LocationCorporate Office

Report to IT Head

Job Purpose The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across Google and Meta platforms while driving organic website growth through effective SEO strategies. The role focuses on increasing website traffic, improving search engine rankings, generating quality leads, maximizing campaign ROI, and enhancing the organization's online presence through data-driven marketing initiatives.Key Skills Digital Marketing Strategy, Performance Marketing, Search Engine Optimization (SEO) , Google Ads Management , Meta Ads Campaign Management, Campaign Optimization, Keyword Research, Audience Targeting & Segmentation, Website Analytics, Data Analysis & ReportingKey Deliverables

• Increased website traffic and qualified lead generation.
• Improved search engine rankings for targeted keywords.
• Higher Return on Ad Spend (ROAS) and optimized Cost per Lead (CPL).
• Enhanced website visibility and domain authority.
• Successful execution of Google Ads and Meta Ads campaigns within budget.
• Improved website performance based on Core Web Vitals and technical SEO standards.
• Accurate tracking and implementation of analytics and conversion events.
• Timely submission of weekly and monthly performance reports with actionable recommendations.
• Continuous optimization of digital campaigns to improve conversion rates and ROI.

Behavioral & Functional Competencies

• Google Ads Campaign Management
• Meta Ads Campaign Management
• Search Engine Optimization (SEO)
• Technical SEO Audits
• Website Analytics & Tracking
• Keyword & Competitor Analysis
• Campaign Performance Optimization
• Conversion Tracking Implementation
• Marketing Automation
• Landing Page Optimization
• Digital Reporting & Dashboarding Back-end Development
• Analytical thinking
• Results-oriented mindset
• Strong problem-solving skills

Qualification Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Information Technology, or a related field. Technical Skills Hands-on experience in managing Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube Ads).
Experience in creating and optimizing Meta Ads campaigns across Facebook and Instagram.
Experience in audience segmentation, custom audiences, lookalike audiences, remarketing, and retargeting campaigns.
Strong experience in on-page, off-page, and technical SEO implementation.
Experience in conducting keyword research and competitor analysis using SEMrush, Ahrefs, Moz, Ubersuggest, or similar SEO tools.
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console. Experience Min 5years of experience in Digital Marketing with hands-on expertise in SEO, Google Ads, and Meta Ads.