Digital Marketing Specialist

Role & responsibilities

Performance Marketing & SEA Strategy

• End-to-End SEA Ownership: Independently develop, execute, and scale us
• SEA and Search strategy with a strong focus on visibility, high performance, and continuous growth.
• Stay on top of market developments and search engine trends.
• Campaign Management: Plan, build, launch, and continuously optimize Google Ads campaigns across all relevant campaign types.
• Budget & Efficiency Control: Take full accountability for SEA budgets.
• Monitor and optimize campaign efficiency based on business KPIs, ROI, and Profitability targets.
• Competitive & Market Analysis: Analyze data, user search behavior, market trends, and competitor moves using Semrush to identify new growth potential.
• SEO Collaboration: Work closely with our internal SEO Manager to align keyword strategies, share search term insights, and ensure total search engine dominance.

2. Design & Creative Production

• Template & Asset Creation: Design and maintain clean, high converting templates using Canva in strict alignment with our Corporate Design guidelines.
• Multi-Channel Media Output: Create assets for both digital channels

newsletter templates, web banners) and physical print media (event booth walls, posters, brochures, flyers).

• Landing Page Graphics: Provide visual assets and graphics for homepage updates and landing page optimization.

3. General Marketing & Adaptability

Marketing All-Rounder Mindset: Openness and flexibility to assist with

adjacent tasks in marketing, design, and website updates as business needs Evolve.

Preferred candidate profile

• Experience: 3-5 years of hands-on experience in Performance Marketing (SEA/Google Ads) with a strong, proven track record of managing budgets and campaigns independently.
• Expertise in Search & Analytics.
• Proficient in Google Ads Manager (Search, Display, Performance Max).
• Advanced experience with Semrush (Competitor Analysis, Keyword

Research, Search Intent Analysis).

• Good understanding of Web Analytics (GA4) and tracking.
• Experience collaborating directly with SEO teams/managers.
• Expertise in Design:
• Advanced proficiency in Canva (Template creation, Brand Kits, print-

ready asset exports).

• Strong eye for typography, layout, branding, and visual hierarchy

(Corporate Design consistency).

Perks and benefits

• Work with a high-standard German engineering team from day one
• Strong pathway to full-time conversion after the initial contract
• Competitive salary structure and leave policy
• Warm and open team that appreciates ideas and values your efforts.