Digital Marketing Specialist

Job Description Digital Marketing Specialist (Jaipur)

Role snapshot

We are hiring a self-driven Digital Marketing Executive in Jaipur who can plan and run our complete digital marketing independently.

Position: Digital Marketing Executive

Location: Jaipur, Rajasthan

Work mode: Work from office (onsite), full-time

Experience: 3+ years in digital marketing

Core skills: Social media management, Meta Ads, SEO

About the role

This is an ownership role, not an execution-only one. You will bring your own marketing ideas, build the strategy, and run it end to end across social media, paid ads, and SEO.

You will work with minimal supervision and be accountable for results: reach, leads, traffic, and return on ad spend. We want someone who thinks like a marketer first and a tool operator second.

Key responsibilities

Strategy and ownership

• Build and own the monthly digital marketing plan, with clear goals, budgets, and KPIs.
• Come up with fresh campaign ideas, content themes, and growth experiments on your own.
• Run the full marketing function independently, from planning to execution to reporting.
• Track competitors and industry trends, and turn insights into action.

Social media management

• Manage the brand's handles on Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan the content calendar and create or brief posts, reels, stories, and carousels.
• Grow followers and engagement organically; respond to comments and messages.

Meta Ads (Facebook and Instagram)

• Plan, set up, and optimise campaigns in Meta Ads Manager for awareness, leads, and conversions.
• Handle audience targeting, retargeting, A/B testing of creatives and copy, and budget allocation.
• Set up and maintain Meta Pixel and conversion tracking.
• Monitor CPL, CTR, CPC, and ROAS, and scale what works.

SEO

• Do keyword research and on-page optimisation for the website.
• Plan SEO-friendly blog and page content.
• Handle technical SEO basics: site speed, indexing, sitemaps, and fixing errors.
• Run off-page activities and link building; manage Google Business Profile for local visibility.

Reporting

• Share weekly and monthly performance reports using Meta Ads Manager, Google Analytics, and Search Console.
• Recommend next steps based on data, not guesswork.

Requirements

• 3+ years of hands-on digital marketing experience.
• Proven record of running Meta Ads campaigns with measurable results; be ready to share examples.
• Strong working knowledge of SEO (on-page, off-page, technical basics).
• Experience managing brand social media handles and growing them.
• Comfortable with Meta Ads Manager, Google Analytics, Google Search Console, and Canva or similar tools.
• Good knowledge of AI tools like Claude for content creation, ad copy, research, and campaign planning.
• Creative thinker who can generate marketing ideas independently.
• Able to run the complete marketing function with little supervision.
• Good written communication in English and Hindi.
• Willing to work from our Jaipur office, full-time.

Good to have

• Experience with Google Ads (Search and Display).
• Basic video editing for reels and short-form content.
• Familiarity with email or WhatsApp marketing tools.
• Experience with WordPress or other website CMS platforms.

What we offer

• Full ownership of the marketing function and freedom to test your own ideas.
• Direct visibility of your impact on business growth.
• Competitive salary, based on experience and skills.