Digital Marketing Specialist

Certainly. I would set the salary as ₹3–4 lakh per annum (₹25,000–₹33,333 per month), depending on experience and skills.

DIGITAL MARKETING EXECUTIVE

Company: LCS India
Location: Vadodara, Gujarat
Department: Marketing & Business Development
Position: Digital Marketing Executive
Experience: 2 –4 years
Employment: Full-time
Salary: ₹3–4 Lakh Per Annum

About LCS India

LCS India operates in the field of Fire & Safety, Chemical Safety, Hazardous Chemical Transportation Safety, Emergency Response and Industrial Safety Solutions.

We are looking for a creative, digitally savvy and result-oriented Digital Marketing Executive who can strengthen our online presence and generate qualified B2B business opportunities.

Key Responsibilities

- Develop and execute digital marketing campaigns across Google, LinkedIn, Instagram, Facebook and other relevant platforms.
- Manage and grow LCS India's LinkedIn and social-media presence.
- Create professional content on fire safety, chemical safety, hazardous chemical transportation, emergency response and industrial safety.
- Develop blogs, articles, newsletters, brochures, presentations, infographics and videos.
- Manage SEO, Google Ads and digital lead-generation campaigns.
- Improve website traffic, search visibility and online enquiries.
- Generate B2B leads from chemical, petrochemical, pharmaceutical, oil & gas, manufacturing, logistics and other industrial sectors.
- Conduct email marketing and targeted digital campaigns.
- Track website, social-media and campaign analytics.
- Prepare monthly digital marketing and lead-generation reports.
- Coordinate with technical and business-development teams to convert technical information into effective marketing content.

Required Skills

- Digital Marketing
- SEO and SEM
- LinkedIn Marketing
- Google Ads
- Social Media Marketing
- Content Writing
- Canva / Graphic Design
- Basic Video & Reel Creation
- Email Marketing
- B2B Lead Generation
- Google Analytics / Search Console
- Good written and spoken English

Preferred Candidate

Candidates with experience in B2B, industrial, chemical, engineering, fire & safety or technical marketing will be preferred.

The candidate should have the ability to understand technical subjects and convert them into simple, professional and engaging digital content.

Key Performance Indicators

Performance will be measured through:

- Qualified leads generated
- Website traffic and SEO growth
- LinkedIn growth and engagement
- Digital campaign performance
- Cost per qualified lead
- Number of enquiries
- Content quality and consistency
- Email campaign performance
- Digital-to-business conversion

Compensation

₹3,00,000 – ₹4,00,000 per annum, depending on experience, digital-marketing skills and demonstrated performance.

Location: Vadodara, Gujarat