Digital Marketing Specialist

Company Description Pacific Trade Links (PTL) is a fashion-focused company that actively embraces new trends and technologies to deliver strong value to its clients. The organization follows seasonal trends and creates styles inspired by curated mood boards, maintaining a high standard of creativity and relevance. PTL is equipped with modern machinery, talented designers, and skilled production professionals to support end-to-end apparel development. A strict quality control team ensures consistency, durability, and finish across all products. This combination of innovation, craftsmanship, and quality focus makes PTL a dynamic environment for professionals in fashion and marketing.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Ghaziabad. This position is responsible for planning, executing, and optimizing digital campaigns that align with PTL's brand and business goals. Day-to-day tasks include managing social media channels, creating and scheduling content, monitoring online engagement, and supporting seasonal campaign launches. The role involves tracking performance through web and social media analytics, preparing reports, and recommending improvements for reach and conversion. The specialist will collaborate with design, production, and sales teams to ensure that digital initiatives accurately reflect PTL's collections and quality standards.
Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing to plan and manage integrated campaigns.
• Candidates should possess skills in Social Media Marketing to grow audiences, drive engagement, and support brand visibility.
• Candidates should possess skills in Web Analytics to measure performance, interpret data, and refine marketing strategies.
• Candidates should possess strong Communication skills to create clear messaging and collaborate with cross-functional teams.
• Relevant experience in fashion or lifestyle brands, including campaign management and content coordination, is beneficial.
• Familiarity with tools such as Google Analytics, Meta Business Suite, and email marketing platforms is advantageous.
• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Ghaziabad, manage multiple projects, and adapt to fast-changing trends and priorities.