Digital Marketing Specialist

Job Responsibilities

• Develop and execute SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and PPC strategies to improve search visibility, AI citations, website traffic, lead generation, and ROI.
• Perform keyword, topic, entity, competitor, and audience research to identify growth opportunities.
• Optimize websites and content for search engines and AI-driven platforms such as Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.
• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and remarketing platforms.
• Conduct bid management, budget allocation, audience targeting, and campaign optimization to achieve performance goals.
• Research and implement on-page, off-page, technical SEO, and content optimization best practices.
• Develop and execute link-building, digital PR, and authority-building strategies.
• Collaborate with content, design, and development teams to improve website performance, user experience, and search visibility.
• Monitor website health and resolve technical SEO issues including crawlability, indexability, Core Web Vitals, structured data, redirects, and broken links.
• Track, analyze, and report on rankings, organic traffic, AI search visibility, leads, conversions, and paid campaign performance.
• Recommend improvements to website architecture, internal linking, content structure, and conversion paths.
• Stay updated with the latest trends, algorithm updates, AI search developments, and digital marketing best practices.
• Be responsible for achieving targets related to rankings, AI visibility, website traffic, lead generation, and return on investment.

Job Requirements

• 4-7 years of experience in SEO, PPC, and digital marketing.
• Strong understanding of SEO, Technical SEO, AEO, GEO, AI Search Optimization, and performance marketing.
• Hands-on experience with Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Looker Studio, Google Ads, Meta Ads, and LinkedIn Ads.
• Knowledge of search engine ranking factors, search algorithms, semantic search, structured data, and E-E-A-T principles.
• Experience in developing and executing successful organic and paid search strategies.
• Ability to analyze competitors, identify opportunities, and improve search visibility across traditional and AI-powered search platforms.
• Strong analytical, organizational, communication, and problem-solving skills.
• Experience with social media marketing and content strategy is an added advantage.
• Google Ads, Analytics, SEO, or Digital Marketing certifications are preferred.