Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing professional with strong knowledge of digital marketing, paid advertising, analytics, AI tools, and marketing automation.The candidate will be responsible for executing digital marketing campaigns, generating leads, analyzing campaign performance, creating content, and implementing AI-powered marketing workflows and automation.

Role & responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Manage Google Ads and Meta Ads campaigns.
• Plan and execute SEO and content marketing activities.
• Manage social media marketing campaigns and content.
• Develop and optimize websites and landing pages.
• Execute email and WhatsApp marketing campaigns.
• Generate and nurture leads through digital channels.
• Monitor campaign performance using GA4 and marketing analytics.
• Use Generative AI and prompt engineering for marketing activities.
• Implement AI for SEO, content creation, social media and analytics.
• Build and manage AI-powered marketing agents and workflows.
• Automate lead generation and CRM processes.
• Work with APIs, marketing tools and third-party integrations.
• Create AI-powered reports and dashboards.
• Contribute to marketing automation and the final capstone/project initiatives.

Preferred candidate profile

• Strong understanding of digital marketing concepts and marketing strategy.
• Good analytical and problem-solving skills.
• Ability to work with digital marketing and AI tools.
• Good communication and content-writing skills.
• Interest in AI, automation and emerging marketing technologies.
• Ability to manage multiple campaigns and projects.
• Candidates with practical projects/internship experience will be preferred.