Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute digital marketing strategies across various platforms, including Google AdWords, Facebook Ads, Instagram Ads, Meta Ads, SEO, and influencer marketing.
  
• Manage paid marketing campaigns to drive website traffic, generate leads, and increase conversions.
  
• Analyze campaign performance using analytics tools like Google Analytics and provide insights for optimization.
  
• Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives.
  
• Stay up-to-date with industry trends and best practices in digital marketing.
  

Desired Candidate Profile

• 1-2 years of experience in digital marketing or a related field.
  
• Strong understanding of performance marketing principles and ability to manage multiple campaigns simultaneously.
  
• Proficiency in Google AdWords, Facebook Ads Manager, Instagram Ads Manager, Meta Ads Manager (formerly Facebook Ads), SEO techniques.