Digital Marketing Specialist

Job Summary

As our Digital Marketing Strategist, you will be responsible for planning, executing, and optimizing digital marketing initiatives that promote HubBroker's products and services. You will work closely with sales and product teams to ensure marketing efforts translate into measurable business growth. Experience with Zoho CRM is essential for managing campaigns, tracking leads, and supporting the sales funnel.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns (email, SEO, SEM, social media, content marketing, etc.)
• Create targeted lead generation strategies to drive traffic and convert prospects into qualified leads
• Manage and optimise marketing automation workflows in Zoho CRM
• Collaborate with sales to align marketing efforts with lead nurturing and conversion goals
• Produce compelling content (blogs, landing pages, newsletters, ads) tailored to buyer personas
• Monitor campaign performance and provide regular reports with actionable insights
• Conduct competitor and market analysis to identify growth opportunities
• Support product launches with promotional strategies and materials
• Maintain and improve HubBroker's online presence and brand consistency

Benefits

• 20 yearly leaves
• 14 National Holidays Off
• Cross-team work culture
• Career Development & Training Programs
• Employee Referral Benefits
• Health Insurance
• Compensatory Off-Benefits
• Paid half-day leaves on special occasions of Birthdays & anniversaries
• Meals while working extra
• Yearly day-outing activities
• Yearly Achievement Awards

Job Type

Full time

Experience

4-5 years

Requirements & Qualifications

• Proven experience in digital marketing, preferably in B2B SaaS or tech environments
• Hands-on experience with Zoho CRM and marketing automation tools
• Strong understanding of SEO, Google Ads, LinkedIn Ads, and Sales Navigator
• Excellent written and verbal communication skills in English (Danish is a plus)
• Analytical mindset with the ability to interpret data and optimize campaigns
• Creative thinker with a proactive approach to problem-solving
• Familiarity with tools like Google Analytics, Canva, WordPress, and social media platforms

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.