Digital Marketing Specialist

Job Description Digital Marketing Executive

Location: Pune, Maharashtra
Experience: 25 Years
Job Type: Full-time

About the Role

We are looking for a Digital Marketing Executive with hands-on experience in Google Ads and Meta Ads, particularly in App Installation Campaigns. The candidate will be responsible for planning, executing, monitoring, and optimizing performance marketing campaigns.

Key Responsibilities

• Plan and manage Google Ads & Meta Ads campaigns.
• Run and optimize App Installation/App Promotion campaigns.
• Monitor CPI, CPA, CTR, conversions and ROAS.
• Manage audience targeting, campaign budgets and ad creatives.
• Analyze campaign performance and identify optimization opportunities.
• Conduct competitor and market research.
• Track leads, app installs and campaign conversions.
• Prepare regular performance reports and actionable insights.
• Work with the content/design team to develop effective ad creatives.

Requirements

• 2–5 years of experience in Digital/Performance Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Experience running App Installation Campaigns is preferred.
• Good understanding of CPI, CPA, CTR, ROAS and conversion tracking.
• Strong analytical and data-driven approach.
• Good communication and problem-solving skills.
• Fintech, lending, banking or app-based business experience will be an advantage.

Apply Now

Email: [email removed]
Call/WhatsApp: [phone removed]
Location: Pune, Maharashtra