Digital Marketing Specialist

The Digital Manager will be responsible for driving digital growth, lead generation, customer acquisition, customer engagement, app adoption, and digital experience for Broadband products. The role will focus on maximizing customer acquisition through digital channels, enhancing customer journeys, increasing mobile app downloads and usage, and driving customer retention through data-driven digital initiatives.

Digital Management- Leads and Customer Lifecycle

• Develop and execute digital lead generation campaigns to drive broadband subscriber growth.
• Manage inbound and outbound digital acquisition channels including website, mobile app, social media, search, affiliates, and partners
• Optimize lead funnel performance from lead generation to activation.
• Drive performance marketing campaigns across Google, Meta, and other digital platforms.
• Monitor Cost per Lead (CPL), Cost per Acquisition (CPA), and lead-to-customer conversion rates
• Implement conversion optimization strategies to increase lead generation and online sales.
• Design and implement customer engagement programs to increase customer interaction and loyalty.
• Develop personalized customer communication journeys through SMS, Email, WhatsApp, Push Notifications, and In-App messaging.
• Ensure optimal website performance, SEO effectiveness, and digital user experience.
• Promote digital adoption for bill payments, service requests, plan upgrades, renewals, and support services.
• Work with product and technology teams to enhance app functionality and customer experience.
• Coordinate with IT and development teams for website and app enhancements.

Social Media Management

• Develop and execute social media strategies to drive broadband brand awareness, lead generation, customer engagement, and app downloads.
• Manage the company's presence across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, WhatsApp, and other relevant digital platforms.
• Plan and maintain content calendars aligned with business objectives, campaigns, and product launches.
• Monitor social media performance metrics, customer sentiment, and competitor activities.
• Drive customer engagement through contests, promotions, influencer collaborations, and community management.
• Work closely with customer support teams to ensure timely response and resolution of customer queries raised through social channels.
• Track and optimize social media KPIs including reach, engagement, followers, leads generated, and conversion rates.

Skills required

• Experience level 6-8 years
• Expertise in Google Ads, Meta Ads, and other paid media platforms
• Strong grasp of CPL, CPA, ROI, and funnel optimization metrics
• Proven ability to design and execute acquisition campaigns across web, app, and social channels
• Experience managing affiliate and partner-driven digital acquisition
• Knowledge of CRM tools and customer journey mapping
• Ability to design personalized communication flows (SMS, Email, WhatsApp, Push, In-App)
• Experience in working with Engagement tools- MO engage/ Clever tap or similar
• Proficiency in tools like Google Analytics, Excel and Access
• Strong skills in interpreting data to optimize campaigns and improve conversion rates
• Hands-on experience with SEO strategy, keyword planning, and site performance improvement
• Ability to manage multi-platform presence (Facebook, Instagram, LinkedIn, X, YouTube, WhatsApp)
• Skilled in content calendar planning, influencer collaborations, and community management

Location - Ahmedabad(Gujarat)

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