Digital Marketing Specialist

Role & responsibilities

• Plan and execute digital marketing campaigns for IT courses and training programs.
• Generate quality leads through Google Ads, Meta Ads, social media, and other digital channels.
• Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging content related to IT courses, placements, student success stories, workshops, and events.
• Handle SEO and SEM activities to improve website visibility and organic traffic.
• Conduct keyword research and optimize website/course pages for search engines.
• Monitor and optimize paid advertising campaigns based on CPL, leads, conversions, and ROI.
• Coordinate with the admissions/sales team to track and improve lead conversion.
• Analyze website and campaign performance using Google Analytics, Search Console, and advertising dashboards.
• Conduct competitor and market research to identify new marketing opportunities.
• Prepare weekly/monthly digital marketing performance reports.
• Stay updated with the latest digital marketing trends, tools, and advertising strategies.

Preferred candidate profile

• Graduate with 1 to 4years of Digital Marketing experience.
• Experience in Education/EdTech/Training industry preferred.
• Strong knowledge of SEO, Google Ads, Meta Ads & Social Media Marketing.
• Experience in lead generation and campaign management.
• Good communication, creativity, and analytical skills.