Digital Marketing Specialist

Company Overview

Krishgen Biosystems is a leading distributor and manufacturer of life sciences reagents in India. Serving various industry segments such as drug discovery, pharma, biopharma, vaccines, cosmetics, CROs, and academia, Krishgen provides a wide range of products for research purposes.

Website: https://krishgen.com/

Job Title: Digital Marketing Specialist

Role Description

We are seeking a proactive and detail-oriented Digital Marketing Specialist to support end-to-end digital marketing activities. The role will involve content creation, social media management, paid digital campaigns, and email marketing execution. The ideal candidate should have hands-on experience with Canva, social media platforms, Google Ads, LinkedIn campaigns, and Email marketing tools.

Job Location: Worli, Mumbai

Key Responsibilities

Social Media Management

• Manage and maintain company social media platforms, primarily LinkedIn, and support other platforms as required.
• Plan, schedule, and publish posts in line with the monthly content calendar.
• Monitor engagement, comments, and basic analytics to assess post performance.
• Coordinate with internal teams for content inputs and approvals.

Content Creation

• Design visually engaging creatives, carousels, and banners using Canva for social media, emailers, and digital campaigns.
• Ensure consistency with brand guidelines across all marketing materials.
• Support video edits, reels, or creatives when required.

Paid Digital Marketing

• Assist in execution and monitoring of Google Ads.
• Support in ad copy creation, creative uploads, and audience targeting.
• Track campaign performance metrics and prepare reports.

Email Marketing

• Create, schedule, and manage email marketing campaigns using Zoho Campaigns or similar platforms.
• Support list segmentation, database management, and email template design.
• Monitor email performance metrics and maintain campaign records.

Marketing Operations & Coordination

• Maintain content calendars, campaign trackers, and marketing documentation.
• Support marketing activities related to webinars, exhibitions and events.
• Assist in day-to-day marketing execution and coordination tasks.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Media, Biotechnology, Life Sciences, or related scientific disciplines.
• Hands-on experience with Canva for digital content creation.
• Working knowledge of social media platforms, especially LinkedIn & Instagram.
• Basic understanding of Google Ads, LinkedIn Ads, and digital campaign metrics.
• Familiarity with Zoho Campaigns or similar email marketing tools.
• Good written and verbal communication skills.
• Strong organizational skills, attention to detail, and ability to meet timelines.