Digital Marketing Specialist

Job description

Job Summary:
The Digital Marketing Specialist will develop, implement, and manage SEO strategies that drive organic traffic and optimise product pages.
Key Responsibilities:

• SEO Strategy: Develop and implement comprehensive SEO strategies to improve organic search rankings and drive online traffic to company websites.
  
• Keyword Research: Perform ongoing keyword research and analysis to identify opportunities for content optimization and new content creation.
  
• On-Page Optimization: Optimize website content, including product pages, category pages, and blog posts, to improve search engine visibility and user experience.
  
• Off-Page SEO: Develop and execute off-page SEO strategies, including link-building and content marketing, to enhance domain authority and organic rankings.
  
• Content Strategy: Plan and execute content strategies to attract and engage target audiences, including blog posts, product descriptions, and other relevant content.
  
• Analytics and Reporting: Monitor, analyze, and report on key performance metrics (KPIs) to measure the success of SEO efforts and make data-driven decisions.
• Product Page Optimization: Optimize product pages for search engines and conversions, including improving product descriptions, titles, and meta tags.
  
• Market Research: Conduct market research to identify trends, competitor strategies, and potential opportunities for growth.