Digital Marketing Specialist
Sprect · Mumbai · onsite · Posted 43d ago
Undisclosed2–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Type: H ybrid | 3 days a week from office
Duration: F ull time opportunity / 10:30 AM 7 PM Mon-Fri / Flexible
Requirement:
You will drive brand awareness, user acquisition, and customer engagement through a mix of digital, social media, and traditional marketing channels. This role requires a strategic thinker who can take ownership of our marketing efforts while remaining hands-on to ensure execution at every level. The ideal candidate is a creative thinker, data-driven, and possesses a deep understanding of the digital landscape.
Key responsibilities:
You will drive brand awareness, user acquisition, and customer engagement through a mix of digital, social media, and traditional marketing channels. This role requires a strategic thinker who can take ownership of our marketing efforts while remaining hands-on to ensure execution at every level. The ideal candidate is a creative thinker, data-driven, and possesses a deep understanding of the digital landscape.
Key responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on user acquisition, retention, and brand positioning.
- Develop and execute a comprehensive social media strategy aligned with business goals.
- Conduct thorough market research to identify trends, competitors, and opportunities.
- Provide direction to our social media and advertsing agency partners.
- Identify new growth opportunities, including partnerships, affiliate marketing, influencer collaborations, and innovative channels.
- Drive customer engagement initiatives, including community-building events, webinars, and content that speaks to the core mission of the brand.
- Create and optimize content for blogs, website, and newsletter.
- Monitor and analyze KPIs, providing insights and recommendations.
- Stay updated on digital marketing trends, tools, and best practices.
Prerequisites:
- 2+ years experience required, as a digital marketing specialist or similar role in a startup environment.
- Bachelor s degree in marketing, business, communications, or a related field.
- Proficiency in using social media platforms for business.
- Knowledge of any design tool (like Canva, Photoshop) to create content for social media
- Knowledge of SEO, PPC, digital marketing tools and platforms (Google Analytics, Facebook Ads Manager, etc.) preferred.
- Excellent written and verbal communication skills.
- Creative mindset and ability to propose innovative ideas.
- Self-starter with attention to detail.
- Secret code: 9048
Why you will love working at sprect:
- You will get to work at an early stage start-up, to build the business, and to have an outsized impact on our company and society
- Opportunity to work with experienced founding team
- Opportunity to try your hand at new things
- Elevate your profile; acquire essential skills in entrepreneurship, mastering sales and marketing tactics, and building a robust professional network
- Opportunity for equity participation based on performance and contribution to the company s growth.
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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Customer EngagementAffiliate MarketingMarket ResearchAnalyticsCommunication SkillsMarketing StrategyCanvaBlogsEquityBrand AwarenessBrand PositioningFacebook AdsmarketingDigital MarketingEntrepreneurship