Digital Marketing Specialist
Moss Adams · Bengaluru · onsite · Posted 44d ago
Not disclosed2–6 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Build marketing emails using Marketo, adhering to brand design standards
- Update Moss Adams websites using Kentico content management system to build pages and publish edits
- Create event campaigns for webcasts and in-person seminars
- Distribute content and appropriate posts to other digital channels, such as LinkedIn, YouTube, and Vimeo
- Maintain website governance and ensure pages conform to brand and design standards. Perform regular quality assurance checks, and utilize a variety of tools to monitor website health across uptime, site speed, SEO, and link quality metrics
- Monitor website for errors and functionality problems, troubleshooting as appropriate and elevating complex situations to other digital marketing team members
- Monitor website analytics using SiteImprove, providing reporting and insights to marketers, as needed
Qualifications:
- Bachelor s degree required
- Minimum of 2 years of relevant experience required; experience working in a professional services environment preferred
- Demonstrated experience administering website and digital channels as a primary, daily function
- Experience with marketing automation platform, Marketo preferred
- Experience with website content management system; Kentico preferred
- Basic knowledge of HTML and CSS
- Experience with website analytics systems and versed in digital marketing KPIs
Sourced from foundit
Skills
Content management systemAnalyticsHTMLCSSSEODigital Marketing