Digital Marketing Specialist

Company Description

SharePoint Designs is a Microsoft Certified Partner that helps organizations transform business processes through expert SharePoint consulting and advanced Microsoft technologies. The team designs intuitive, high-performance intranets and leverages Power Platform tools to automate workflows and increase productivity. SharePoint Designs also implements AI-driven solutions with Microsoft Copilot and OpenAI, along with robust document and knowledge management systems that enhance security, compliance, and decision-making. The company's approach centers on understanding each client's objectives and tailoring solutions that maximize quality, customization, and long-term growth. SharePoint Designs is committed to fostering innovation and continuous progress for its clients.

Location - Anywhere

Summary

We're SharePoint Designs, and we're looking for a specialist who can make our brand visible in AI answers — not just in Google rankings. Most SEO freelancers we've talked to still work off a 2019 playbook. If your approach is keyword volume and backlink counts, this isn't a fit. If you've actually gotten a brand cited inside ChatGPT, Perplexity, Gemini or Google's AI Overviews and can show how, keep reading. 

SCOPE OF WORK 

1. Audit — where we currently appear (and don't) across traditional search and AI answer engines, for the 15-25 queries that matter to our business. 

2. Technical + entity foundation — schema markup, entity consistency across the web, site structure and crawlability, so answer engines can actually parse and trust us. 

3. Content architecture — a prioritized content plan built for citation: question-led pages, comparison and best X for Y formats, first-hand data or opinion that LLMs have a reason to quote. 

4. Social distribution — LinkedIn and other relevant channels, coordinated with the content above rather than run as a separate track. Reddit, Quora and industry-forum presence where it drives AI visibility. 

5. Reporting — monthly, including share of AI answers / citation rate, organic traffic and conversions. Tell us which tools you'd use. 

WHAT WE'RE LOOKING FOR • Demonstrable AEO/GEO work — a case study, before/after screenshots, or a brand we can go check ourselves • Strong technical SEO fundamentals (schema, IA, Core Web Vitals, log-file or crawl analysis) • Social media execution, not just strategy decks • Clear written English and self-directed — we want someone who proposes the plan, not someone waiting for tickets ENGAGEMENT Starting with a paid 2-3 week audit and 90-day roadmap. Strong outcome leads to an ongoing monthly retainer.

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