Digital Marketing Specialist

Role & Responsibilities

We are looking for a creative and result-oriented Digital Marketing Executive to manage the online presence and lead-generation activities of NR Filing.

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram and LinkedIn.
  • Create and manage Meta Ads and Google Ads to generate qualified leads.
  • Develop engaging content for social media posts, reels, advertisements and promotional campaigns.
  • Manage the companys social media pages and maintain a consistent posting schedule.
  • Perform SEO activities, keyword research and website content optimisation.
  • Manage WhatsApp marketing campaigns and lead follow-ups through CRM/AiSensy.
  • Monitor campaign performance, website traffic, cost per lead and conversion rates.
  • Prepare weekly and monthly digital marketing reports.
  • Coordinate with the sales team to improve lead quality and conversions.
  • Stay updated with digital marketing trends, platform changes and competitor activities.

Preferred Candidate Profile

• Bachelors degree in Marketing, Business, Mass Communication or a related field.
  • 13 years of experience in digital marketing; freshers with relevant skills may also apply.
  • Practical knowledge of Meta Ads Manager, Google Ads, Google Analytics and Search Console.
  • Basic knowledge of SEO, social media marketing, email marketing and WhatsApp marketing.
  • Familiarity with Canva and basic video-editing tools is preferred.
  • Good written and verbal communication skills in English. Knowledge of Kannada and Hindi will be an advantage.
  • Creative, analytical and capable of working independently.
  • Experience in lead generation for legal, financial, taxation or professional services will be an added advantage.