Digital Marketing Specialist

Role & responsibilities

Plan, execute, and optimize digital marketing campaigns across social media, Google, and Meta platforms. Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant channels. Create engaging content, captions, creatives, banners, brochures, ads, reels, and promotional videos. Handle graphic design and video editing using relevant tools. Perform SEO, keyword research, blog publishing, and website content optimization. Manage Google Ads and Meta Ads, monitor website performance through Google Analytics and Search Console, generate quality leads, and prepare campaign performance reports. Coordinate with design, content, and counselling teams and stay updated with digital marketing trends, AI tools, and industry best practices.

Preferred candidate profile

Graduate in Marketing, Digital Marketing, Communications, or a related field with relevant experience preferred. Strong knowledge of social media marketing, SEO, Google Ads, Meta Ads, content creation, graphic design, and video editing. Creative, analytical, proactive, and result-oriented with good communication and campaign management skills.

Perks and benefits

Competitive salary with performance-based incentives, career growth opportunities, hands-on experience across multiple digital marketing channels, training and development, exposure to AI and modern marketing tools, supportive work environment, and rewards for high performance.