Digital Marketing Specialist

Digital Marketing Lead

About the Role:

We are looking for a results-driven Digital Marketing Specialist/Executive with strong, proven experience in the Revenue Cycle Management (RCM) industry. The ideal candidate will have hands-on expertise in managing healthcare websites, SEO, WordPress, and digital campaigns, along with a solid understanding of the healthcare marketing landscape.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns for healthcare/RCM-focused websites and services.
• Handle end-to-end SEO (on-page, off-page, technical SEO) for healthcare business websites.
• Manage, update, and optimize websites built on WordPress, including content updates, plugin management, and site performance.
• Develop and implement content strategies tailored to the healthcare/RCM audience.
• Monitor website analytics (Google Analytics, Search Console) and prepare performance reports.
• Run and optimize paid campaigns (Google Ads, LinkedIn Ads) where required.
• Collaborate with content writers, designers, and healthcare subject-matter experts to produce accurate, compliant marketing material.
• Stay updated on healthcare industry marketing trends, RCM terminology, and compliance considerations (e.g., HIPAA awareness for content/marketing).
• Manage social media presence and email marketing campaigns for healthcare-focused branding.

Required Skills & Experience

• Mandatory: Strong prior experience in Healthcare / RCM industry digital marketing (not general/other-industry marketing).
• Proven experience managing healthcare websites SEO + WordPress hands-on.
• Solid understanding of on-page & off-page SEO, keyword research, and SEO tools (SEMrush, Ahrefs, Google Search Console, etc.).
• Working knowledge of WordPress (content management, basic troubleshooting, plugin handling).
• Good understanding of the "5 Pillars" of Digital Marketing (SEO, Content Marketing, Social Media Marketing, Paid Advertising/PPC, Email Marketing) should be able to speak to strategy across all five.
• Excellent verbal and written communication skills client/stakeholder-facing role.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Familiarity with healthcare/RCM terminology is a strong plus.
• Preferred Qualifications
• Bachelor's degree in Marketing, Communications, or a related field.
• Certifications in Google Ads, Google Analytics, HubSpot, or SEO are a plus.
• Prior experience working with US healthcare clients/companies.

Additional Details

• Work Location: Chennai (in-office)
• Notice Period: Immediate joiners strongly preferred
• Employment Type: Full-Time

Interested candidates can apply with an updated resume highlighting healthcare/RCM industry experience.

Share your updated CV - [email removed] / Senior HR - [phone removed]