Digital Marketing Specialist

Digital Marketing & Social Media Specialist

Location: Noida

Company: Net2Source (N2S)

Employment Type: Full-Time

Net2Source (N2S) is a global workforce solutions organization supporting clients across staffing, workforce management, technology, and business services. As we continue to strengthen our global brand and digital presence, we are looking for a creative, data-driven, and execution-focused Digital Marketing & Social Media Specialist to join our Noida team.

This role is ideal for someone who understands how to combine content, social media, digital campaigns, analytics, and brand storytelling to create measurable business impact.

Role Overview

The Digital Marketing & Social Media Specialist will be responsible for driving N2S's online presence across social media and digital channels. The role will work closely with branding, sales, leadership, and business teams to create engaging content, execute digital campaigns, strengthen employer and corporate branding, and improve engagement with clients, candidates, employees, and industry audiences.

We are looking for someone who is not just a content publisher, but a digital storyteller who understands audience behavior, trends, analytics, and business outcomes.

Key Responsibilities

• Manage and grow N2S's presence across LinkedIn, Instagram, Facebook, X, YouTube, and other relevant platforms.
• Develop and execute monthly and quarterly social media and digital marketing calendars.
• Create engaging content including posts, campaigns, videos, reels, employee stories, client success stories, event promotions, thought-leadership content, and employer-branding initiatives.
• Work closely with leadership to convert business updates, achievements, events, awards, and industry insights into compelling digital content.
• Support executive branding and thought leadership for N2S leaders.
• Plan and execute paid digital campaigns, including social media advertising, lead-generation campaigns, retargeting, and audience segmentation.
• Monitor social conversations, comments, messages, trends, and competitor activity.
• Track and improve key metrics including reach, engagement, follower growth, website traffic, leads, campaign ROI, CTR, conversions, and content performance.
• Support SEO, website content optimization, email marketing, landing pages, and other digital initiatives.
• Coordinate with design/video teams to develop creative assets aligned with N2S brand standards.
• Identify trending topics and opportunities relevant to staffing, workforce solutions, AI, technology, HR, recruitment, and the future of work.
• Create digital campaigns around company events, conferences, awards, hiring initiatives, CSR activities, employee engagement, and business milestones.
• Maintain consistency of messaging, tone, visual identity, and brand guidelines across digital channels.
• Prepare regular analytics reports with insights and recommendations rather than simply reporting numbers.
• Experiment with new formats, AI-enabled marketing tools, automation, and emerging social platforms to continuously improve reach and engagement.

What We Are Looking For

• 2–5 years of experience in digital marketing, social media, content marketing, or corporate branding.
• Strong hands-on experience managing LinkedIn and other social platforms for a corporate or B2B brand.
• Excellent written and verbal communication skills.
• Strong understanding of content strategy, audience segmentation, social algorithms, and digital engagement.
• Experience with tools such as Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, Google Ads, Canva, HubSpot or similar platforms.
• Understanding of SEO, SEM, paid social, email marketing, and website analytics.
• Ability to interpret data and convert analytics into actionable recommendations.
• Strong sense of design, storytelling, trends, and visual communication.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Comfortable working closely with senior leadership and cross-functional teams.
• Experience in staffing, HR, recruitment, technology, SaaS, or B2B services will be an advantage.

Preferred Skills

• Video/reel creation and basic video editing.
• Copywriting and campaign messaging.
• AI-powered content and marketing tools.
• Marketing automation.
• Lead-generation campaigns.
• Employer branding and recruitment marketing.
• Executive/leadership social media management.

Success in This Role Will Be Measured By

• Growth in relevant social media followers and engagement.
• Improvement in N2S brand visibility and share of voice.
• Quality and consistency of content.
• Increased engagement from clients, prospects, candidates, and employees.
• Website and campaign traffic generated through digital channels.
• Leads and business opportunities influenced by digital marketing.
• Campaign ROI and conversion performance.
• Speed, creativity, and quality of execution.

The Person We Want

We are looking for someone who is creative enough to think differently, analytical enough to measure what works, and accountable enough to own results.

If you enjoy building brands, creating content people actually want to engage with, experimenting with new digital ideas, and seeing your work translate into measurable business impact, we would love to hear from you.

Location: N2S, Noida