Digital Marketing Specialist

Job Description

We are looking for a hands-on Digital Marketing Executive with 24 years of experience to take ownership of our digital marketing activities and help strengthen our online presence and generate relevant B2B business enquiries.

The ideal candidate should have practical experience in SEO, Google Ads, LinkedIn marketing, B2B digital marketing, content marketing and lead generation. Experience in the manufacturing, industrial or B2B sector will be an added advantage.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage and improve the company's website and overall online presence.
• Plan and execute SEO activities to improve organic search visibility.
• Manage Google Ads and other paid digital campaigns.
• Develop and execute LinkedIn marketing strategies for B2B audiences.
• Create and manage content for LinkedIn, website and other relevant digital platforms.
• Develop campaigns focused on generating quality B2B enquiries.
• Conduct competitor and market research to identify digital growth opportunities.
• Monitor website traffic, campaign performance and lead sources using tools such as Google Analytics and Google Search Console.
• Track campaign results and prepare regular performance reports.
• Work closely with the sales and management teams to understand target customers and business requirements.
• Continuously identify new digital channels and opportunities to increase brand visibility and business enquiries.