Digital Marketing Specialist
Technocrats Horizons Compusoft · Hyderabad · onsite · Posted 57d ago
About a minute. You'll make an account on the way through.
About this role
- Develop and execute the company s paid marketing strategy, including creating and managing campaigns across multiple channels.
- Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs.
- Conduct competitive analysis to identify new opportunities and stay ahead of industry trends.
- Collaborate with the creative team to develop compelling ad copy, images, and landing pages.
- Analyze campaign performance and generate reports to communicate results to stakeholders.
- Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance.
- Work with cross-functional teams, including sales, product, and analytics, to align paid marketing efforts with business goals.
- Manage and grow relationships with external agencies and vendors.
- Data-Driven Mindset: Makes decisions based on analytics and performance metrics, not assumptions.
- Creativity Innovation: Comes up with fresh ideas for campaigns, content, and marketing strategies.
- Adaptability: Stays updated with digital trends and adapts quickly to algorithm or platform changes.
- Results-Oriented: Focuses on KPIs like ROI, conversions, and engagement to drive measurable success.
- Collaboration: Works well with cross-functional teams (design, content, sales, development) to align marketing efforts.
- Customer-Centric Thinking: Understands the target audience deeply and tailors strategies to meet user intent and behavior.
- Attention to Detail: Ensures campaigns are well-executed with accurate targeting, messaging, and tracking.
- Time Management: Efficient in handling multiple campaigns or projects under tight deadlines.
- Problem-Solving: Quickly identifies issues in performance and optimizes campaigns proactively.
- Integrity Accountability: Takes ownership of campaigns, successes, and failures, and learns from them.
- Proven experience in paid marketing, with a strong track record of success in managing and optimizing campaigns across multiple channels.
- Strong analytical skills, with the ability to analyze and interpret data to identify trends, insights, and opportunities for improvement.
- Knowledge of industry-standard tools and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other advertising platforms.
- Excellent communication skills, with the ability to articulate complex ideas in a clear and concise manner.
- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Experience with A/B testing, conversion rate optimization, and landing page optimization.
- Creative thinker, with the ability to develop innovative and compelling ad copy and visuals.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Knowledge and Exposure of search engine optimization (SEO) best practices and how it intersects with paid search
- Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot
- Understanding of UX/UI design principles to help create effective landing pages and ad creative
- Familiarity with e-commerce and online shopping platforms such as Shopify, Magento, or WooCommerce
- Proficiency in Excel or Google Sheets for data analysis and reporting purposes.
- Holding a specialized qualification in Digital Marketing is a plus.
- Graduate: B.Tech/B.E. in Computers, BCA, BSCIT, and MBA (Sales Marketing)
- PG: MCA in Computers, MS/M.Sc (Computer Science)
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
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About Technocrats Horizons Compusoft
Technocrats Horizons Compusoft
IT Services & Consulting
25
employees
2005
21 years old
Ludhiana,Punjab
India
₹5L PA avg
Avg at Technocrats Horizons Compusoft
About
Technocrats Horizons is a leading Software, web development, and Website management consulting company based in Ludhiana (Punjab), India, offering website/portal design and development consulting for small, medium & large businesses, covering various domains. We provide Web design, Web development, B2B & B2C Websites, E-Commerce solutions, SEO, Web Promotions strategies implementation consulting and Hardware Infrastructure Setup services. We provide our services and solutions to both Indian as well as international clients at the most affordable rates, which increases the ROI (Return of Income) of any business.
At Technocrats Horizons, we think beyond the concept. If it sounds good as content-theory, we make it sure that it is a concept with real intentions and utility. Because even the most innovative & visionary thoughts will not progress your business without perfect, solid implementation/execution. We perform it with well tested, structured techniques, methodologies designed to help you understand your web investment's full prospect, now and into the future.
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