Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute digital marketing strategies across multiple channels, including social media platforms (Facebook, Instagram, LinkedIn).
  
• Manage and optimize ad campaigns on Google Ads to achieve desired ROI.
  
• Create engaging content for various formats such as videos, blog posts, infographics, and more.
  
• Monitor and analyze website traffic using Google Analytics to identify areas of improvement.
  
• Collaborate with cross-functional teams to ensure alignment of marketing efforts.