Digital Marketing Specialist

*Role & responsibilities

A. Digital Marketing Strategy

• Develop and implement Vedastrams overall digital marketing and growth strategy.
• Define objectives, target audiences, platforms, content strategy and campaign priorities.
• Develop monthly, quarterly and annual digital growth plans.
• Identify opportunities to grow Vedastram across YouTube, Instagram, Facebook, Google and other relevant digital platforms.
• Develop strategies for audience acquisition, engagement, retention and conversion.
• Keep track of emerging digital trends, algorithms, formats, tools and technologies relevant to childrens content and education.

B. YouTube Growth & Strategy

• Develop and supervise the YouTube growth strategy for Vedastram.
• Analyse video performance, audience behaviour, CTR, retention, watch time, traffic sources, subscribers and other important metrics.
• Develop strategies for improving thumbnails, titles, descriptions, keywords, playlists and publishing frequency.
• Identify high-performing content formats and recommend future content based on data.
• Develop strategies for Shorts, long-form videos, series, playlists and other YouTube formats.
• Monitor competitor and benchmark channels to identify opportunities and best practices.
• Work with the content team to optimize videos before and after publication.

C. Social Media Strategy & Supervision

• Develop content and growth strategies for Instagram, Facebook and other relevant platforms.
• Prepare monthly social media calendars in coordination with the content team.
• Supervise creation of reels, posts, stories, carousels and other social media formats.
• Ensure consistency of Vedastram’s brand identity, messaging and communication.
• Monitor engagement, follower growth, reach and community response.
• Identify opportunities for collaborations with creators, educators, parents, schools and relevant brands.

D. Paid Digital Marketing

• Plan and supervise paid campaigns across platforms such as Google, YouTube, Meta and other relevant channels.
• Define campaign objectives, target audiences, budgets and KPIs.
• Coordinate with agencies or internal execution teams for campaign implementation.
• Monitor campaign performance and optimize budgets based on results.
• Analyse CAC, CPM, CPC, CTR, conversions, ROAS and other relevant metrics where applicable.
• Ensure that marketing budgets are utilized efficiently.

E. Data Analytics & Performance Management

• Establish a comprehensive digital marketing dashboard covering key KPIs.
• Analyse data from YouTube Analytics, Google Analytics, Meta and other relevant platforms.
• Identify trends, opportunities and problems through data.
• Prepare weekly/monthly performance reports for management.
• Compare actual performance against targets.
• Convert data into actionable recommendations for content and marketing teams.
• Conduct A/B testing wherever appropriate, particularly for thumbnails, titles, creatives, audiences and campaigns.

F. Content Performance & Optimization

• Work closely with the content team to understand what content performs and why.
• Develop a data-driven content strategy based on audience interests and behaviour.
• Identify topics, formats, characters, themes and content categories with growth potential.
• Analyse performance of individual videos/posts and recommend improvements.
• Ensure that every major piece of content has a defined objective and measurable KPI.

G. Team & Agency Supervision

• Supervise digital marketing executives, social media teams, designers, video editors, agencies and freelancers.
• Allocate responsibilities and establish clear timelines.
• Review deliverables and ensure quality and consistency.
• Conduct regular performance reviews with the digital marketing team.
• Ensure that all planned campaigns and content are executed on schedule.
• Coordinate between internal teams and external agencies.

H. Digital Brand Building

• Strengthen Channel’s digital brand positioning.
• Ensure consistency in brand voice, visual identity and communication across platforms.
• Build a strong digital community around Vedastram’s content.
• Identify opportunities for influencer marketing, creator collaborations, partnerships and digital PR.
• Explore opportunities to build Vedastram into a recognizable children’s content and education brand.

Preferred candidate profile

The ideal candidate is someone who can answer three questions continuously:

- What should we do?

- How should we execute it?

- What is working and what should we change?