Digital Marketing Specialist

Key Responsibilities: • Support in creating and scheduling social media posts and content calendars • Conduct basic keyword research and assist in on-page and off-page SEO tasks • Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, etc. • Coordinate with designers, agencies, and vendors for campaign deliverables • Assist in email marketing, newsletters, and campaign reporting • Maintain and update website content (Sitecore knowledge preferred) including blogs, landing pages, and insight reports. Assist in maintaining website functionality, checking for broken links, and ensuring mobile responsiveness. • Research industry trends, competitor activities, and audience preferences • Provide administrative and project support to the Marketing Manager • Brief writing experience and coordinating with the design team

Skills & Qualifications: • Masters degree in marketing, communications, or related field • 2-4 years of experience in digital marketing (internships or freelance projects doesn't count) • Basic understanding of digital marketing concepts (SEO, SEM, social media, email marketing, etc.) • Familiarity with tools like Canva, Google Analytics, Meta Business Suite, and Excel • Familiarity with website performance tools like Google Analytics and Search Console • Strong written and verbal communication skills • A team player with curiosity and a willingness to learn • Ability to manage multiple tasks and meet deadlines • Knowledge of LinkedIn ads will be an added advantage