Digital Marketing Specialist

Job Description:

• We are looking for a passionate and results-driven Digital Marketing Specialist to manage all digital marketing efforts including SEO, SEM, social media, email marketing, and lead generation campaigns.
• The ideal candidate should be creative, analytical, and experienced in executing data-backed strategies that drive online presence and customer acquisition.

Key Responsibilities:

SEO & SEM:

• Implement and manage on-page and off-page SEO strategies.
• Run and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).
• Perform keyword research and competitor analysis.

Social Media Marketing:

• Plan and execute campaigns on platforms like LinkedIn, Facebook, Instagram, and YouTube.
• Monitor engagement, reach, and conversions from social campaigns.

Email Marketing:

• Create, schedule, and manage email campaigns (newsletters, promotional emails, follow-ups).
• Analyze open rates, CTRs, and optimize for performance.

Content Marketing:

• Collaborate with content writers and designers to create landing pages, blog posts, creatives, etc.
• Ensure content aligns with SEO best practices and campaign objectives.

Analytics & Reporting:

• Use Google Analytics, Search Console, and other tools to track and report on website performance and campaign ROI.
• Provide insights and recommendations for continuous improvement.

Requirements:

• Bachelor s or Master s degree in Marketing, Business, or a related field.
• 1 3 years of proven experience in digital marketing roles.
• Proficiency in Google Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, etc.), Email Marketing tools, and Social Media Platforms.
• Strong analytical, communication, and project management skills.
• Experience in the EdTech industry or SaaS industry is a plus.