Digital Marketing Specialist

• Plan, create, and execute a diverse range of PPC campaigns across different digital channels.
• Monitor and optimize existing PPC campaigns to ensure maximum performance and ROI.
• Develop and implement social media strategy and campaigns to increase brand awareness and uplift brand equity.
• Create and curate engaging content for all social media channels, including Facebook, Instagram, Snapchat and TikTok.
• Devise social media marketing campaigns aligned with business objectives and brand identity.
• Provide creative input for advertising templates and content to drive engagement.
• Analyze and produce comprehensive reports on campaign performance, drawing actionable insights for improvement.
• Regularly update website content, marketing materials, ads, social media, and emails to maintain relevance and alignment with marketing strategy.
• Implement, launch, and optimize PPC campaigns to reach target audiences effectively.
• Collaborate with senior team members from various departments to generate valuable marketing and branding strategies.
• Identify potential revenue opportunities and contribute to strategic planning.
• Conduct in-depth competitor research to stay ahead of industry trends and developments.
• Establish key performance metrics to measure the success of marketing initiatives.
• Develop and maintain a strong brand image to attract customers to our products and services.

Skills Required

• Proficiency in PPC marketing and understanding its integration into broader digital marketing strategies.
• Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
• Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
• Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
• Social media handling experience with a keen understanding of various platforms and their audiences.
• Ability to stay updated on social media trends, tools, and applications for continuous improvement.