Digital Marketing Specialist

Role & responsibilities

Digital Marketing Specialist Lead Generation

• Plan and execute digital marketing campaigns for student admissions.
• Generate high-quality leads through Meta Ads, Google Ads, Instagram and other digital platforms.
• Manage and optimize Facebook/Instagram and Google paid campaigns.
• Develop and test ad creatives, copy, audiences and landing pages.
• Monitor CPL, lead quality, conversion rate and admission ROI.
• Coordinate with the counselling/sales team to ensure effective lead follow-up.
• Manage remarketing and retargeting campaigns to improve conversions.
• Conduct audience research and identify new student segments.
• Track campaign performance through Google Analytics, Meta Ads Manager and CRM.
• Prepare daily/weekly performance reports and recommend improvements.
• Coordinate with the content/design team for reels, creatives, videos and promotional content.
• Continuously experiment with new platforms, campaigns and lead-generation strategies.
• Ensure marketing budgets are utilized efficiently and deliver measurable admission leads and revenue.

Preferred candidate profile

• Graduate in Marketing, Digital Marketing, Business, Communications, or a related field.
• 4+ years of experience in digital marketing, performance marketing, or lead generation.
• Hands-on experience with Meta Ads and Google Ads.
• Proven ability to generate quality leads with measurable results.
• Strong understanding of CPL, conversion rate, ROI and campaign optimization.
• Experience in education, admissions, coaching, University,Ed tech or similar lead-generation industries will be an advantage.
• Good knowledge of social media marketing, SEO, content marketing and remarketing.
• Ability to analyze campaign data and take data-driven decisions.
• Comfortable working with CRM, lead management and reporting tools.
• Creative mindset with the ability to develop and test new campaign ideas.
• Strong communication and coordination skills.
• Target-oriented, proactive and result-driven approach.
• Ability to work independently as well as with the sales and counselling team.
• Candidates who can join immediately or at short notice will be preferred.

Perks and benefits

Career growth and promotion opportunities

Performance recognition and appreciation

Supportive and professional work environment

Employee engagement activities and team events

Opportunity to work with a growing admission consultancy

Exposure to multiple education verticals and campaigns

Opportunity to build a long-term career with the organization