Digital Marketing Specialist

DIGITAL MARKETING RESOURCES AND THEIR SKILLS

Location: Hyderabad, India
Department: Digital Transformation / Information Technology
Reporting To: COO
Employment Type: Full-Time

1. AI Marketing Executive:

• Drive adoption of AI tools across digital marketing, content creation, research and campaign execution.
• Use Generative AI/LLMs for content, market intelligence, competitor analysis and personalization.
• Develop effective prompts and AI-enabled marketing workflows.
• Identify opportunities to automate and improve marketing productivity.
• Analyse campaign/customer data and generate actionable marketing insights.
• Evaluate emerging AI marketing tools and recommend relevant applications.
• Experience: 2-5 years in Digital/AI Marketing with strong hands-on exposure to GenAI tools.

2. Performance Marketing Executive:

• Plan, execute and optimize paid digital campaigns across Google, LinkedIn, Meta and other platforms.
• Drive B2B lead generation for domestic and international markets.
• Manage campaign budgets and optimize CPL, CAC, conversions and ROAS.
• Conduct audience targeting, remarketing and A/B testing.
• Monitor campaign performance through GA4 and other analytics tools.
• Coordinate with BD/Sales teams to improve lead quality and conversion.
• Experience: 2-5 years in Performance/Digital Marketing; B2B experience preferred.

3. SEO & Content Marketing Executive:

• Drive organic website traffic and search rankings through effective SEO strategies.
• Conduct keyword research, competitor analysis and on-page/off-page SEO.
• Develop SEO-optimized blogs, website content, landing pages and thought-leadership articles.
• Optimize content for international/B2B audiences and relevant industry keywords.
• Monitor rankings, traffic, backlinks, enquiries and conversions.
• Hands-on experience with GA4, Search Console, SEMrush/Ahrefs and AI content tools.
• Experience: 2 -5 years in SEO and Content Marketing.

4. Social Media & Community Manager

• Manage the companys presence across LinkedIn, Instagram, YouTube and relevant social platforms.
• Develop social media calendars and coordinate posts, creatives, videos and campaigns.
• Build engagement with customers, industry professionals, influencers and online communities.
• Promote products, research, exhibitions, events and corporate achievements.
• Monitor industry trends, competitor activities and online conversations.
• Track engagement, reach, follower growth, website traffic and lead generation.
• Experience: 2-5 years in Social Media/Community Management, preferably B2B.

5. Marketing Automation Executive

• Manage marketing automation, CRM workflows, email campaigns and lead-nurturing programs.
• Develop automated customer journeys based on prospect behaviour and segmentation.
• Work on platforms such as HubSpot, Zoho, Salesforce or similar marketing automation tools.
• Track MQLs, SQLs, CTR, engagement, conversions and campaign performance.
• Experience: 2 -5 years in Marketing Automation/CRM/Digital Marketing Operations.