Digital Marketing Specialist
Iqinvesta Technologies · Bengaluru · onsite · Posted 66d ago
About a minute. You'll make an account on the way through.
About this role
Marketing Strategy & Operations Executive
We are looking for a creative, strategic, and data-driven Marketing Strategy & Operations Executive with hands-on experience in digital marketing to support marketing planning, reporting, analytics, and cross-functional coordination.
Key Responsibilities:
* Analyse marketing and campaign performance data and generate actionable insights.
* Create daily, weekly, and monthly marketing reports and dashboards.
* Manage marketing trackers and ensure data accuracy.
* Monitor key marketing metrics such as Leads, CPL, CPC, CTR, Reach, Impressions, and Conversion Rate.
* Develop creative marketing ideas, campaign concepts, and growth strategies.
* Conduct competitor, market, and industry research.
* Support marketing planning and strategy discussions.
* Coordinate with internal teams, agencies, designers, video editors, and regional teams.
* Maintain marketing documentation, campaign assets, invoices, and reports.
* Assist in CRM reporting, lead management, and data validation.
* Monitor Online Reputation Management (ORM) activities and share insights.
* Ensure timely follow-ups, project coordination, and adherence to marketing timelines.
* Prepare presentations and management reports for leadership.
Must-Have Skills
* 34 years of hands-on experience in Digital Marketing.
* Strong understanding of Meta Ads, Google Ads, SEO, Social Media, and digital marketing fundamentals.
* Good understanding of Online Reputation Management (ORM).
* Strong analytical, reporting, and data interpretation skills.
* Advanced knowledge of Microsoft Excel and Google Sheets.
* Experience creating dashboards and marketing performance reports.
* Knowledge of CRM platforms and lead management.
* Strong presentation and PowerPoint skills.
* Creative thinker with a strategic mindset.
* Excellent communication, coordination, and stakeholder management skills.
* Highly organised with strong attention to detail and follow-up skills.
* Ability to work independently in a fast-paced environment.
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