Digital Marketing Specialist

Company Profile:

Nextgen Technology Ltd is a UK Headquartered Company in the business of providing automated and manual testing services and it's Software-based automation product, ATAMConnect.  Our testing services are focused in the area of connectivity and cover wireless products and systems for our clients (Bluetooth, Wi-Fi, Bluetooth Low Energy). Our current customers include well-known brands in automotive, audio, mobile device, HID, semiconductors and medical products.

Job Description:

We are looking for a hands-on Digital Marketing Specialist to support the delivery of our B2B marketing activities. This role focuses on executing marketing campaigns, maintaining marketing systems, and producing performance reports.  

The successful candidate will be highly organised, detail-oriented, and comfortable working across CRM, social media, paid advertising, and website optimisation activities. 

Key Responsibilities:

HubSpot CRM & Marketing Operations 

• Manage day-to-day administration of HubSpot CRM.  
• Build and maintain email campaigns, landing pages, forms, and workflows.  
• Segment contact databases and maintain data quality.  
• Support lead management and marketing automation activities.  
• Produce CRM and campaign performance reports.  

Campaign Execution 

• Implement marketing campaigns according to established plans and objectives.  
• Coordinate campaign assets, timelines, and delivery.  
• Support lead generation activities across multiple digital channels.  
• Ensure campaigns are delivered accurately and on schedule.  

Social Media Management 

• Schedule and publish content across LinkedIn and other relevant platforms.  
• Monitor engagement and respond to enquiries where appropriate.  
• Track performance and provide regular reporting.  
• Support content repurposing and distribution.  

Paid Advertising Support 

• Set up and manage LinkedIn advertising campaigns.  
• Monitor budgets and campaign performance.  
• Conduct audience targeting and A/B testing.  
• Make recommendations for optimisation based on performance data.  

SEO & Website Management 

• Implement SEO and AEO recommendations and website updates.  
• Conduct keyword research and monitor search performance.  
• Support content uploads and optimisation activities.  
• Monitor website traffic and user engagement metrics.  

Reporting & Analytics 

• Produce regular performance reports using Google Analytics, HubSpot, and LinkedIn Campaign Manager.  
• Monitor KPIs and identify trends.  
• Maintain dashboards and reporting frameworks.  
• Support data-driven decision-making through accurate reporting.

Desired skills and qualifications:

·        Expertise with HubSpot CRM.  

·        Experience executing B2B digital marketing campaigns.  

·        Knowledge of LinkedIn advertising and campaign management.  

·        Experience managing B2B social media channels.  

·        Understanding of SEO/AEO

·        Experience with Google Analytics (GA4) and marketing reporting.  

·        Excellent organisational and project coordination skills.  

·        Attention to detail and ability to manage multiple tasks.  

·        Graduate / Post graduate degree.

What Success Looks Like 

• Marketing campaigns delivered on time and accurately.  
• CRM maintained with high data quality and effective automation.  
• Consistent social media activity and engagement.  
• Paid campaigns optimised and operating efficiently.  
• Accurate reporting and visibility of marketing performance & KPIs.