Digital Marketing Specialist

Digital Marketing Specialist Social Media & Performance Marketing

Location: Ranchi, Jharkhand
Job Type: Full-Time
Work Mode: On-site

We are looking for a Digital Marketing Specialist who understands that digital marketing is not just about posting content, boosting posts, or increasing followers.

We need someone who understands why people stop, watch, engage, enquire and eventually become customers.

Your job will be to combine Content + Consumer Psychology + Data + Paid Advertising to grow our social media presence and generate quality leads.

What You'll Be Responsible For

• Build and execute our Instagram, Facebook and YouTube growth strategy
• Plan content calendars with the creative team
• Identify content topics based on audience interests, search behaviour and market trends
• Work closely with videographers, editors and content creators
• Analyse which Reels/videos are performing and why
• Improve hooks, thumbnails, captions, CTAs and content positioning
• Run and optimize Meta Ads & Google Ads
• Create lead-generation and remarketing campaigns
• Track leads from Ad Landing Page/WhatsApp Enquiry Conversion
• Conduct A/B tests on creatives, audiences, hooks and offers
• Build retargeting audiences
• Monitor campaign performance and optimize budgets
• Prepare simple weekly/monthly performance reports

The Skills We're Looking For

1. Social Media Strategy

You should understand:

• Instagram Reels
• Facebook
• YouTube & YouTube Shorts
• Organic content growth
• Content distribution
• Audience building
• Engagement & retention
• Social-media trends
• Competitor research

You shouldn't simply tell us:

“This Reel got 50,000 views.”

You should be able to explain:

“Why did it get 50,000 views, where did viewers drop, what made people share it, and how can we repeat that success?”

2. Performance Marketing

Hands-on experience with:

• Meta Ads Manager
• Facebook & Instagram Ads
• Google Ads
• Lead-generation campaigns
• Conversion campaigns
• Remarketing
• Lookalike/custom audiences
• Campaign budgeting
• Creative testing
• A/B testing
• Cost-per-lead optimization

You should understand metrics such as:

CPL • CTR • CPC • CPM • Conversion Rate • ROAS • CAC

But more importantly, you should understand what action to take when those numbers aren't performing.

3. Analytics

Working knowledge of:

• Meta Business Suite
• Meta Ads Manager
• Google Analytics / GA4
• Google Search Console
• YouTube Analytics
• Google Trends
• Pixel & conversion tracking
• UTM tracking

We want someone who can turn data into decisions, not simply download reports.

4. Consumer Psychology

This is extremely important for us.

You should be curious about:

Why does someone click?

Why does someone watch one Reel for 3 seconds and another for 40 seconds?

Why does someone save a video but not enquire?

Why does one advertisement generate cheap but poor-quality leads while another generates fewer but serious customers?

Understanding attention, curiosity, trust, objections, desire and buying behaviour will be a major advantage.

Content Marketing

You don't necessarily have to shoot or edit every video.

But you should be able to guide the creative team on:

Topic Hook Content Angle Thumbnail CTA Distribution Retargeting

You should be comfortable telling the team:

“Video achha hai, but opening ke first 3 seconds weak hain. Let's test another hook.”

That's the mindset we're looking for.

Qualification

Degree is preferred. Skills are mandatory.

Bachelor's degree / Diploma in:

• Digital Marketing
• Marketing
• Mass Communication
• Business/Management
• Media
• Advertising

is an advantage, but not compulsory.

Candidates with strong practical knowledge and proven results are encouraged to apply even without a specialized degree.

Experience

1–3 years preferred.

Freshers can also apply if they have exceptional practical knowledge and can demonstrate their work.

Agency experience, personal projects, freelancing or managing your own successful social-media pages will also be considered.

Who We're Looking For

Someone who is:

Analytical + Creative + Curious + Result-Oriented

Someone who doesn't wait for instructions for everything.

If a campaign isn't working, you should naturally want to know:

“Why?”

If a Reel suddenly performs 10X better than usual:

“Why?”

If competitors are growing faster:

“What are they doing differently?”

That curiosity matters to us.

What We DON'T Want

Someone whose entire strategy is:

“Sir, 500 ka boost kar dete hain.”

We are looking for someone who understands the difference between boosting a post and building an actual marketing system.

How to Apply

Please send:

1. CV
2. Previous social-media pages/accounts managed
3. Examples of Meta/Google campaigns you've handled
4. Any measurable results you've achieved
5. Tools you're comfortable using
6. Current location
7. Current/Last salary
8. Expected salary

Work Location: Ranchi, Jharkhand

Our Goal

We aren't looking for someone simply to manage our social media.

We want someone who can help us understand our audience better, build authority through content, generate qualified enquiries and continuously improve results through experimentation and data.Role & responsibilities