Digital Marketing Specialist

Company Description Examon Education is a leading India-based learning platform focused on preparation for SSC JE, RRB JE, BPSC AE, UPSSSC JE, AAI ATC, DDA JE, State AE/JE, SSC, Railway, and other competitive examinations. The platform offers live classes, subject-wise lectures, previous year questions, syllabus coverage, and structured study material to support aspirants. Learners benefit from strategy sessions, doubt-resolution support, and smart methods designed to improve exam success rates. Examon Education is driven by a mission to make tough exams easier through concept clarity, efficient preparation, and result-oriented guidance, helping learners progress confidently in their exam journey.

Role Description The Digital Marketing Specialist will manage and execute online marketing campaigns to increase learner acquisition, engagement, and brand visibility for Examon Education. This is a full-time, on-site role based in Gurugram, where the specialist will collaborate with content, academic, and product teams to plan and run digital initiatives across channels. Daily responsibilities include managing social media platforms, optimizing website and landing pages for conversions, coordinating email campaigns, and overseeing paid advertising performance. The role also involves analyzing campaign metrics, conducting market and competitor research, and proposing data-driven improvements to drive growth in enrollments and subscriptions.

Qualifications

• Candidates should possess skills in digital campaign execution, including social media management, search engine marketing, and online advertising.
• Candidates should possess skills in content-related marketing activities, such as basic copywriting, content coordination, and audience engagement strategies.
• Candidates should possess skills in analytics and optimization, including familiarity with web analytics tools, performance tracking, and data-driven decision-making.
• Candidates should possess skills in email and CRM-based marketing, including list management, automated workflows, and lead nurturing.
• Candidates should possess skills in collaboration and communication, including the ability to work with cross-functional teams and present insights clearly.
• Relevant experience in EdTech, test preparation, or education-related marketing is beneficial.
• A bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Knowledge of SEO principles, basic design tools, and familiarity with major social and ad platforms (such as Meta, Google, and YouTube) will be an advantage.