Digital Marketing Specialist

Job Title: SEO / GEO (AI SEO) Specialist – Marketing Automation & Google Ads

Department: Marketing / Digital Growth

Reports To: Marketing Manager / Head of Digital Marketing

Employment Type: Full-Time

Location: Remote

Salary: 4.2LPA (Please don't apply if your expectations exceed this range)

About the Role

We are looking for a data-driven digital marketing professional who combines expertise in traditional SEO, GEO (Generative Engine Optimization / AI Search Optimization), marketing automation, and Google Ads (PPC). This role is central to driving organic visibility across both classic search engines (Google, Bing) and AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini), while also managing automated nurture campaigns and paid search performance.

Key ResponsibilitiesSEO (Search Engine Optimization)

• Conduct keyword research, competitor analysis, and content gap analysis.
• Perform on-page SEO (meta tags, headers, internal linking, schema markup) and technical SEO audits (site speed, crawlability, indexing, Core Web Vitals).
• Build and execute link-building and off-page SEO strategies.
• Monitor rankings, traffic, and organic performance using tools like Google Search Console, SEMrush, Ahrefs, or Moz.
• Optimize website architecture and content for search intent.

GEO / AI SEO (Generative Engine Optimization)

• Optimize content to appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot).
• Structure content using clear entities, structured data (schema.org), and citation-friendly formatting for LLM crawlers.
• Monitor brand visibility and citations within AI search/answer engines.
• Stay current with evolving AI search algorithms and update content strategy accordingly.
• Build authoritative, well-sourced content that AI models are likely to reference and cite.

Marketing Automation

• Design, build, and manage automated email/lead nurture workflows (e.g., HubSpot, Marketo, Active Campaign, Mailchimp, Zoho).
• Set up lead scoring, segmentation, and behavior-triggered campaigns.
• Integrate CRM and marketing automation platforms for seamless lead handoff to sales.
• A/B test automated campaigns (subject lines, CTAs, workflows) to improve conversion rates.
• Report on funnel performance, MQL/SQL conversion, and campaign ROI.

Google Ads (PPC/SEM)

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube).
• Conduct keyword bidding strategy, audience targeting, and ad copy A/B testing.
• Manage budgets, bid strategies, and Quality Score optimization to maximize ROAS.
• Set up conversion tracking, Google Tag Manager, and Google Analytics 4 (GA4) integration.
• Analyze campaign performance and provide actionable insights/reports.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• 2+ years of hands-on experience in SEO and Google Ads management.
• Working knowledge of GEO/AI search optimization concepts and emerging AI search tools.
• Experience with at least one marketing automation platform (HubSpot, Marketo, ActiveCampaign, etc.).
• Proficiency with tools: Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush/Ahrefs, Google Ads Editor.
• Strong analytical skills — comfortable interpreting data and translating it into strategy.
• Basic understanding of HTML/CSS and schema markup (JSON-LD) is a plus.
• Excellent written communication skills for content and campaign copy.
• Google Ads Certification preferred (Search, Display, or Measurement).

NOTE:

We accept the applications only through the below google form

https://forms.gle/CSRevWByZNziUyZC7

Please only apply if you are from Hyderabad and are willing to work in a remote role with salary 4.2LPA