Digital Marketing Specialist

Key Deliverables:

1. Develop and implement social media strategy for Tanla and its subsidiaries.
2. Lead the creation of engaging content and establish creative best practices across platforms.
3. Manage social media campaigns, capturing consumer insights, and analyzing KPIs to identify trends.
4. Oversee day-to-day social media and community activities, including content creation and moderating discussions.

Role Responsibilities:

1. Execute and track the performance of campaigns on platforms like LinkedIn, Twitter, Facebook, and Instagram.
2. Develop the monthly social media calendar, driving brand engagement and social growth.
3. Coordinate with various teams to align marketing campaigns and content with overall business goals.
4. Manage website tools and analytics, ensuring SEO best practices and tracking metrics like website performance and social interactions.