Digital Marketing Specialist/Social Media Manger

Role & responsibilities

- Lead Generation: Develop strategies to generate quality leads through the company website, organic traffic, landing pages, and digital campaigns.

- Brand Management & Building: Build a strong brand identity, define brand positioning, establish USPs, and improve brand awareness and credibility.

- Competitor Analysis: Research and analyse competing EdTech brands, their marketing strategies, websites, content, and lead-generation techniques to identify growth opportunities.

- Website Audit & Optimisation: Audit the company website for SEO, content quality, user experience, navigation, performance, and conversion opportunities.

- Social Media Audit: Evaluate social media platforms to identify gaps in branding, content, engagement, reach, and overall performance.

- Social Media Strategy: Develop and execute platform-specific strategies for LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.

- Content Strategy: Plan content calendars, brand storytelling, educational content, campaigns, and conversion-focused content.

- SEO & Organic Growth: Conduct keyword research, optimise website content, improve search visibility, and increase organic traffic.

- Website Navigation & UX: Improve website structure, user journeys, enquiry forms, calls to action (CTAs), and landing pages to enhance lead conversion.

- Analytics & Reporting: Monitor website traffic, lead quality, conversion rates, engagement, and campaign performance to make data-driven decisions.

Preferred candidate profile

- Experience in EdTech, e-learning, education, or a related industry.

- Proven ability to improve website traffic, lead generation, and brand visibility.

- Experience conducting competitor research and comprehensive digital audits.

- Ability to independently develop and implement marketing strategies.

- A performance-driven mindset focused on measurable business growth.

Perks and benefits

• Competitive salary based on experience and skills.
• Performance-based incentives and growth opportunities.
• Professional development and continuous learning opportunities.
• Collaborative and growth-oriented work environment.
• Opportunity to work on innovative campaigns in the EdTech industry.
• Career advancement opportunities based on performance and contribution.

Key Performance Indicator

- Growth in website-generated leads and lead conversion rates.

- Improvement in organic traffic and search engine visibility.

- Increase in brand awareness, social media reach, and engagement.

- Improvements in website user experience and enquiry conversions.

- Successful execution of competitor-driven brand and content strategies.