Digital Marketing Specialist - SEO/Lead Generation/Website Management
Prudential Accounting · Remote · remote · Posted today
About a minute. You'll make an account on the way through.
About this role
Digital Marketing Specialist SEO, Lead Generation & Website Management
Location: Remote - India
Experience: Ideally 3-5 years of relevant hands-on experience
Working hours: To be agreed, with some overlap with New Zealand business hours
Remuneration: Based on experience and demonstrated capability
We are looking for a practical, proactive digital marketing professional who can plan and implement marketing activities that increase our visibility, build trust and generate qualified client enquiries.
This is a hands-on role working directly with the firms management. Experience marketing accounting firms or other professional services businesses would be an advantage.
If you are able to lead a company single handedly to success, we need you!
Skills that would be required (more skills you have the better the chances are for yourself)
Marketing strategy and lead generation
- Review our existing website, online presence, competitors and target market.
- Develop a prioritised marketing plan to attract suitable clients in New Zealand.
- Recommend appropriate channels, campaigns and budgets, explaining their purpose and expected results.
- Improve the journey from an online search or advertisement through to an enquiry or consultation.
SEO and local search
- Conduct keyword research based on the services and locations relevant to our business.
- Improve website page titles, descriptions, headings, internal links and service content.
- Identify and resolve technical SEO issues within your capabilities, and clearly explain issues requiring developer support.
- Manage and improve our Google Business Profile and relevant business listings.
- Build visibility through useful content and reputable outreach, following search engine guidelines.
Website management
- Update website content, service pages, images and enquiry forms.
- Create or improve landing pages for specific services and campaigns.
- Improve mobile usability, navigation and calls to action.
- Make routine changes using our websites content management system.
- Coordinate specialist support for substantial development work when required.
Content and design
- Prepare clear, professional website copy, articles, social media posts and email newsletters.
- Create branded graphics, advertisements and simple marketing materials using Canva, Adobe tools or similar software.
- Translate accounting topics into useful, easy-to-understand content for business owners.
- Work with our accountants to have technical and tax-related content reviewed before publication.
Campaigns and social media
- Recommend and manage the social media channels most relevant to our audience.
- Maintain a practical content calendar.
- Plan and manage Google Ads or other paid campaigns where appropriate and approved.
- Monitor campaign performance and recommend improvements.
Tracking and reporting
- Set up or improve Google Analytics 4, Google Search Console and enquiry tracking.
- Provide a concise monthly report covering work completed, results, spending and next steps.
- Track qualified enquiries, consultation bookings and cost per lead where applicable.
- Work with management to understand which enquiries become clients and improve marketing accordingly.
Essential skills
- Demonstrated hands-on experience in SEO and digital marketing.
- Strong written and spoken English.
- Practical website editing and landing page skills.
- Working knowledge of Google Analytics 4, Google Search Console and Google Business Profile, Facebook, Instagram, and other social media platforms.
- Ability to create professional marketing graphics.
- Ability to explain results clearly and prioritise work independently.
- A portfolio or examples showing your personal contribution and measurable results.
Desirable skills
- Experience targeting New Zealand, Australian or similar international markets.
- Google Ads campaign management and conversion tracking.
- WordPress or comparable website platform experience.
- Social media marketing
- Email marketing, CRM systems and basic HTML/CSS.
How to apply
Please provide:
- Your CV and expected monthly remuneration in INR.
- Your availability, preferred working arrangement and notice period.
- Two or three relevant examples of SEO, website or marketing work.
- For each example, explain what you personally did, the timeframe and the results achieved.
- Details of any experience marketing accounting or professional services businesses.
Sourced from naukri