Digital Marketing Specialist | SEO | Google Ads | Social Media

Role & responsibilities -immediate joiners

• Plan and execute digital marketing strategies to improve brand awareness and generate leads.
• Manage SEO activities, including keyword research, on-page SEO, off-page SEO, and website optimization.
• Run and optimize Google Ads and paid advertising campaigns.
• Manage company social media platforms, including LinkedIn, Facebook, and Instagram.
• Create and publish engaging content for websites, blogs, and social media.
• Develop and execute B2B lead generation campaigns for IT services and software solutions.
• Monitor website traffic, campaign performance, and lead conversion rates.
• Analyze marketing performance and prepare reports with actionable insights.
• Conduct competitor analysis and identify new marketing opportunities.
• Coordinate with internal teams for marketing content, campaigns, and business promotions.

Required Skills

• 35 years of hands-on experience in Digital Marketing.
• Strong knowledge of SEO, SEM, Google Ads, and PPC campaigns.
• Experience with social media marketing and paid social campaigns.
• Knowledge of Google Analytics 4 and Google Search Console.
• Experience in content marketing, email marketing, and lead generation.
• Good understanding of B2B digital marketing strategies.
• Ability to independently plan, execute, and optimize marketing campaigns.
• Strong analytical, communication, and problem-solving skills.

Preferred Skills

• Experience in IT services, software development, or technology companies.
• Experience in LinkedIn marketing and B2B lead generation.
• Knowledge of WordPress or other CMS platforms.
• Basic understanding of website development and landing page optimization.