Digital Marketing Specialist/ Performance Marketing Specialist
Hoffmann Group · Pune · onsite · Posted 37d ago
Undisclosed2–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
RESPONSIBILITIES:
- Plan and execute digital marketing campaigns across platforms (Google Ads, social media, email, etc.)
- Manage and optimize paid campaigns (PPC, display, remarketing) to improve ROI
- Handle social media marketing (content planning, posting, performance tracking)
- Drive website traffic and lead generation through SEO and SEM strategies
- Monitor and analyze campaign performance using tools like Google Analytics
- Coordinate with internal teams for content, creatives, and campaign execution
- Manage email marketing campaigns and automation workflows
- Track KPIs such as CPL, conversions, ROI, and engagement rates
- Stay updated with latest digital trends and tools
KEY SKILLS & COMPETENCES :
- Strong understanding of digital marketing channels and tools
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads
- Knowledge of SEO, SEM, and website analytics
- Data-driven mindset with strong analytical skills
- Good communication and coordination abilities
- Ability to manage multiple campaigns and deadlines
QUALIFICATIONS:
- Bachelor s degree in Marketing, Business, or related field
- 2-5 years of experience in digital marketing
- Certifications in Google Ads / Analytics (preferred)
KPIs / Success Metrics :
- Lead generation & cost per lead (CPL)
- Campaign ROI & conversion rates
- Website traffic growth
- Engagement metrics (CTR, impressions, etc.)
Preferred (Nice to Have) :
- Experience in B2B / industrial marketing
- Familiarity with CRM tools & marketing automation
- Basic understanding of e-commerce platforms
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Email MarketingAutomationContent PlanningcrmCampaignanalytical thinkingIndustrial MarketingB2Be-commerce platformsAnalyticsCampaign ExecutionLead GenerationCRM ToolsGoogle AdsDigital Marketing