Digital Marketing Specialist(Performance & Content)

Digital Marketing Specialist (Performance & Content)
Company: My EMI / Finlot
Location: Hyderabad (On-site)
Reports to: Head of Marketing & Growth
About Us
My EMI / Finlot is a fintech company that makes credit and EMI financing simple, quick and easy to reach
for people across India. We're growing fast, and we want someone who can turn ad spend into real
customers and help the brand earn trust in a crowded market.
The Role
We're hiring a hands-on digital marketer to own our paid campaigns and content. You'll plan, launch,
optimise and report on campaigns yourself. You'll also work out who our customers are and write the
messages that make them act. If you enjoy both the numbers and the creative side, this role is for you.
What You'll Do


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Run paid campaigns: Plan, launch and optimise Google Ads (Search, Display, YouTube, Performance
Max) and Meta Ads (Facebook and Instagram), and manage budgets end to end.
Know the audience: Build customer personas, segment audiences, and set up lookalike and
retargeting audiences from campaign and CRM data.
Drive content marketing: Write ad copy, plan the social media calendar, and create blog, SEO and
landing page content that converts.
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Brief creatives: Work with designers to produce ad creatives that are on-brand and perform well.
Test constantly: Run A/B tests on creatives, copy, audiences and landing pages, and scale what
works.
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Track and report: Set up and maintain GA4, Meta Pixel, Conversions API and UTM tracking. Share
weekly reports on CAC, ROAS, CTR and conversion rates.
Support other channels: Help with basic SEO, email and WhatsApp campaigns, and keep an eye on
competitors.
What You Bring
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24 years of hands-on experience in digital and performance marketing
Proven results running Google Ads and Meta Ads campaigns (please share examples or case studies)
Strong working knowledge of Google Ads Manager, Meta Business Suite and GA4
Sharp copywriting skills and a good instinct for content
Comfort with data: you can read dashboards, work in Excel or Google Sheets, and turn numbers into
decisions
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An ownership mindset: you take a campaign from idea to results without waiting to be told
Nice to Have
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Google Ads or Meta Blueprint certifications
Experience in fintech, BFSI, lending or app-install campaigns
Familiarity with AI tools for content and creative production
Why Join Us
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You'll own channels that directly drive company growth
You'll work closely with marketing and product leadership
Your ideas get tested quickly, and the ones that work get scaled
You'll grow fast in a fintech that's scaling
To apply: Send your resume and examples of campaigns you've run to [email address].