Digital Marketing Specialist (Paid Marketing)
Chapter247 Infotech · Indore · onsite · Posted 1d ago
Undisclosed4–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Location: Indore
Experience: 4-7 years
Employment type: Full-time
Shift: UK Shift
Must-Have Skills
Google Ads: Hands-on expertise in Search, Local, Performance Max, and Display campaigns, including campaign setup, bidding, targeting, optimization, and budget management.
Meta Ads: Strong proficiency in Facebook and Instagram advertising, audience targeting, retargeting, placements, and campaign optimization.
Analytics & Tracking: Practical experience with GA4, Google Tag Manager, Meta Events Manager, Meta Pixel/Conversions API, and UTM tracking.
CRM & Lead Management: Working knowledge of GoHighLevel or similar CRM platforms, including lead capture, pipelines, appointment booking, lead routing, and automated follow-ups.
Lead Attribution & Funnel Tracking: Understanding of MQLs, SQLs, booked appointments, customer conversions, and end-to-end campaign attribution.
Campaign Performance: Ability to analyze CPC, CTR, CPL, conversion rates, lead quality, and customer acquisition metrics to recommend improvements.
Landing Page Optimization: Understanding of conversion-focused landing pages, lead forms, and funnel optimization.
Campaign QA: Ability to validate ad creatives, conversion tracking, landing pages, lead forms, and CRM integrations before campaign launches.
Reporting: Experience preparing actionable weekly and monthly campaign performance reports with measurable outcomes.
Good-to-Have Skills
Google Ads and Meta Blueprint certifications.
Prior experience working with US-based marketing agencies or white-label delivery models.
Advanced hands-on experience with GoHighLevel, including workflows, funnels, automation, and CRM reporting.
Experience with email marketing, SMS campaigns, and lead-nurturing automation.
Knowledge of organic social media strategy, content calendars, and engagement management.
Experience with TikTok Ads or other advertising platforms.
Familiarity with Canva, CapCut, or similar creative tools.
Experience with Agency Analytics, Looker Studio, or other marketing reporting dashboards.
Understanding of local SEO and Google Business Profile optimization.
Experience supporting multiple industries such as home services, healthcare clinics, retail, and professional services.
Required Skills
AI Lead Generation Design Bidding
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Email MarketingAutomationcrmSMSAnalyticsSocial MediaHealthcareSEODigital MarketingBidding