Digital Marketing Specialist | Mon - Thurs | Work From Home

Job Title: Digital Marketing Specialist

Reports to: Digital Marketing Manager (DMM)

Working Hours: 1:30 PM - 12:00 AM

Overview: The Digital Marketing Specialist (DMS) is a vital position in our marketing department. DMS needs to ensure attention to detail, quality of work and follow-through on all marketing client accounts.

DMS is someone who:

• Possesses a blend of strategic vision, leadership skills, and technical expertise
• Ability to develop and execute long-term digital marketing strategies that align with the client goals.
• Ensures Meeting agendas are updated for the tasks assigned in time for client meetings.
• Capable of identifying new opportunities and trends in digital marketing, and implementing innovative solutions.

Roles, Responsibilities & Duties:

Marketing Related Responsibilities

Social Media

• Creating and optimizing clients Social Media profiles and linking it to SemRush
• Scheduling Social Media posts, and checking the profiles for engagements
• Review clients Facebook notifications for every client and remove any unwanted comments (if required).
• Check Facebook messages for each client, if the client has not responded then the Specialist needs to seek permission from the Relationship Manager to send the client an email notifying them.

Pay Per Click (PPC)

• Create PPC campaigns for clients on the following platforms
• Google Ads
• Microsoft Ads
• Meta Ads
• LinkedIn Ad
• Monitor clients Pay Per Click account.
• Review paused campaigns in clients Google, Microsoft, LinkedIn, Meta ads account and reactivate if required (Monthly)
• Update the PPC All Clients document with the campaign details
• Check PPC monthly spend of clients to ensure the budgets are not overspending or underspending.
• PPC Negative Keyword
• Download the search term reports from Google and Microsoft and upload it to the PPC document.
• Upload the approved negative keyword report sent by the CSs to the clients Google and Microsoft Ads account.

Newsletter

• Creating Newsletters & E-blasts templates
• Scheduling E-blasts & Newsletters templates
• Upload Website Content (including Newsletters)
• Upload contacts to the client's distribution platform
• Send out Email Drips for clients (NEWSLETTER TASK)

YouTube

• Upload videos on clients YouTube Channel
• YouTube SEO optimization data has been uploaded correctly

Website Content

• Uploading SEO Meta content for Websites (Website Content)

SEO GEO

• Running reports for SEO GEO pages and Google Analytics reports

Backlinking

• Review upcoming backlinks to be used by ensuring high domain authority and low spam score.
• Search for the relevant backlinks for the respective client, submit and update the sheet.
• Backlinking Disavow (Quarterly)

ORM

• Responding to reviews for ORM.
• Create Apple & Bing Listings if needed
• Onboard clients to ORM software and begin monitoring weekly.
• Review Apple, Yelp, Bing and Google Business Profile listings to ensure data is updated correctly.
• Review advice local to make sure the listing scores are good and do any mitigation activities, if needed.
• Downloading and uploading ORM reports (Monthly)
• Email monthly reports to the meeting marketing clients

Lead Tracking

• Reviewing calls for Lead tracking and Measurement, and compiling reports
• Check to ensure call tracking numbers are active on PPC, GMB, Social Media and Newsletters, etc.
• Email the Lead tracking sheet to the client (Weekly)
• ROI - Sending emails to clients (Monthly)
• Updating the ROI sheet with data received from the client
• Reviewing calls for Google Guarantee and compiling reports

Meeting Agendas

• Meeting agendas need to be updated for the tasks assigned in time for client meetings.

LinkedIn

• Connecting with the target audience for clients, sending invites and updating sheets for LinkedIn Outreach/Sales Navigator.

Web Scraping

• Web scraping for:
• Contact information such as phone numbers, emails, addresses, etc. for List building.
• Bloggers/influencers and building a list for Influencer Outreach

Website Reports

• Create the website reports (Google speed, Woorank, W3C and ADA) and send to the ARM/RM
• Create SEMRush Site Audit report
• Create Competitor Analysis report

Others

• Handle client communications that are specific to the tasks you were assigned
• Forward non-specific emails to relevant DMM/EVP as necessary
• Stay up to date with the Digital Marketing Specialist department Operating Procedures Documents.
• All other duties as assigned by DMM, EVP and/ or CPR Principals

Department Related Responsibilities

• Communicate across departments to follow up on tasks as necessary
• Prefer work experience in organization, task management, and timeline oriented roles.

Innovation Related Responsibilities

• Out of the box recommendations
• Suggesting innovative ideas to enhance the department procedures
• Initiative to learn about web, which includes development courses

Qualifications (Required):

• Google and/ or MS Office Suite proficiency.
• Bachelor's Degree (Business/Marketing)
• Fresher/6 months experience in the marketing field
• Excellent verbal fluency and excellent written English language skills.

Qualifications (Preferred):

• Prefer a certificate in Marketing or related field i.e. Communications, etc.
• Prefer work experience in journalistic/ writing field and/or English teaching, etc.