Digital Marketing Specialist / Lead

Job Title:

Digital Marketing Specialist / Lead

Job Description:

Seeking a Digital Marketing Lead. The role involves analyzing digital marketing initiatives, identifying trends, deriving insights, and contributing to the strategic direction of marketing. The ideal candidate should have strong hands-on experience in managing multi-channel campaigns for B2C and/or B2B businesses, with a strong focus on lead generation, customer acquisition, brand visibility, conversions, and measurable ROI.

Key Responsibilities

• Develop, execute, and optimize integrated digital marketing campaigns across Paid Search, SEO, Social Media, Content Marketing, Display & Video Advertising, and Email Marketing.
• Manage and Optimize SEO strategies and content management to improve organic search rankings and increase website visibility.
• Conduct keyword research, competitor analysis, and search performance reviews.
• Trends, SEMrush, Ahrefs, and other keyword research tools
• Identify growth opportunities and recommend strategies to improve lead generation, customer acquisition, engagement, and revenue.
• Manage campaign budgets and ensure marketing investments deliver measurable ROI.
• Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
• Monitor campaign performance, analyze key metrics, and implement optimization strategies to improve conversions and reduce acquisition costs.
• Monitor organic search visibility and recommend actions to improve rankings and traffic.