Digital Marketing Specialist - Group Websites & Social Media
Rise & Shine Insulation And Fire Protection · Bengaluru · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
Role purpose: Own the Group's websites and social media end to end, and turn them into a measurable source of enquiries, leads and brand credibility for every country business. The role combines hands-on execution with a strong drive to adopt AI tools that save time, lift website performance and improve how the company markets itself.
Key responsibilities:
Website management (13 Group websites):
Manage, update and maintain all Group websites on WordPress, hosted on the Group's own Hostinger account with GoDaddy DNS.
Keep themes, plugins and WordPress core current; fix broken forms, links and security issues promptly.
Improve site speed, Core Web Vitals and mobile experience (image optimisation, caching, PageSpeed fixes).
Build and refresh landing pages for services, products and campaigns (e.g. epoxy intumescent coatings, firestopping, acoustics, IPFP training courses).
Connect website enquiry forms to the CRM so every lead is captured and routed to the right country team.
SEO and content:
Run on-page and technical SEO for each site and each target country, with keyword plans per service line.
Publish project case studies, product pages, certifications and technical articles with the business and engineering teams.
Maintain Google Business Profiles for each office location.
Social media:
Own the Group's LinkedIn, Instagram, Facebook and YouTube channels for each business and country.
Plan and run a monthly content calendar: project highlights, safety and compliance content, team and training stories, recruitment posts.
Grow followers and engagement, and manage influencer or partner posts where they make sense (e.g. IPFP training programmes).
Paid campaigns and lead generation:
Plan, launch and optimise Google Ads, LinkedIn Ads and Meta campaigns within approved budgets.
Track cost per lead, lead quality and conversion to enquiry for every campaign.
Analytics and reporting:
Set up and maintain GA4, Google Tag Manager, Search Console and conversion tracking on every site.
Measure real business outcomes form submissions, calls, enquiries, enrolments not just traffic.
Prepare the quarterly digital marketing review (QRM) with accurate traffic, leads, spend and ROI for all sites and channels, plus a monthly dashboard.
AI tools and productivity:
Actively test and adopt AI tools (e.g. Claude, ChatGPT, Gemini, Canva AI, AI SEO and analytics tools) for content drafting, design, video, SEO research, reporting and website improvement.
Build repeatable AI-assisted workflows that cut turnaround time and share them with the marketing and business teams.
Stay current on AI and digital marketing trends and recommend what the Group should adopt next.
Coordination:
Work with country managers in UAE, Qatar, KSA, Oman, India and Canada to understand priorities and gather content.
Manage external vendors, freelancers or agencies where used, and hold them to agreed deliverables.
Requirements:
Education:
Bachelor's degree in Marketing, Mass Communication, Computer Science, Engineering or a related field; MBA or digital marketing certification is a plus.
Experience:
4 to 7 years in a hands-on digital marketing role managing company websites and social media.
Proven record of generating leads, with numbers to show (traffic growth, leads, cost per lead, ROI).
Experience with B2B, construction, engineering, industrial or training businesses preferred; multi-country (GCC, India, Canada) exposure is an advantage.
Technical skills:
WordPress (Elementor or similar), hosting, DNS, plugins, basic HTML/CSS.
SEO tools: Google Search Console, SEMrush or Ahrefs.
Analytics: GA4, Google Tag Manager, Looker Studio.
Ads: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager.
Design and video: Canva, Adobe tools, basic video editing.
CRM and form integration (e.g. Zoho, HubSpot or similar).
Practical, demonstrable use of AI tools in daily marketing work.
Certifications (preferred):
Page 4 of 5JD Digital Marketing Specialist (Bengaluru) Google Ads, Google Analytics (GA4), HubSpot or Meta Blueprint.
Sourced from naukri