Digital Marketing Specialist / Digital Marketing Manager

We are seeking a results-driven Digital Marketing Specialist with 3 to 5 years of hands-on experience to plan, execute, and optimize multi-channel digital campaigns. The ideal candidate has a proven track record of driving ROI across performance marketing, SEO, email, and social media. Prior experience managing US-based clients or US market projects is strongly preferred, requiring a deep understanding of US consumer behavior, time zone flexibility, and localized content strategies.
Key Responsibilities

• Campaign Strategy & Performance Marketing:
• Plan, execute, and manage end-to-end paid search (Google Ads) and paid social campaigns (Meta, LinkedIn) targeted at US audiences.
• Manage monthly ad budgets, monitor Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and optimize conversion funnels.
• SEO & Content Optimization:
• Conduct keyword research, technical SEO audits, and on-page optimization targeted toward local and national US search trends.
• Oversee content schedules, landing page creation, and email marketing copy tailored to North American tone and messaging standards.
• Analytics & Client/Stakeholder Reporting:
• Track and report campaign performance metrics using Google Analytics 4 (GA4), Search Console, and CRM tools.
• Communicate campaign insights, strategy adjustments, and ROI reports directly to US stakeholders or executive leadership.
• Cross-Functional Collaboration:
• Collaborate with graphic designers, copywriters, and web developers to build high-converting landing pages and creative ad assets.
• Conduct market and competitor analysis to identify new growth channels within the US market. Role & responsibilities

Preferred candidate profile

Perks and benefits