Digital Marketing & Social Media Specialist

Role Overview

We are seeking a creative, self-driven, and analytical Digital Marketing & Social Media Specialist to build and manage our brand presence across all digital touchpoints. In this role, you will take raw company inputs such as engineering milestones, technical updates, project news, and product data and transform them into compelling digital stories, high-impact visuals, and engaging posts.

You will own our B2B social media strategy (with a strong emphasis on LinkedIn), manage website SEO, analyse platform algorithms, and optimize post timings to drive targeted reach and brand authority in global and domestic markets.

Key Responsibilities

• Content Creation & Adaptation: Translate raw internal updates, technical developments, case studies, and corporate news into engaging copy, graphics, slide decks, and video snippets.
• LinkedIn & Social Media Management: Drive end-to-end B2B LinkedIn marketing, from content calendar planning to execution, community engagement, and brand building.
• Algorithm & Trend Optimization: Leverage a deep understanding of social media algorithms to optimize post formats, copy hooks, hashtags, and publishing times for maximum organic reach and engagement.
• Search Engine Optimization (SEO): Conduct keyword research, optimize on-page content, and implement technical SEO best practices to improve search engine rankings and organic website traffic.
• Visual Presentation: Design professional, on-brand creative assets (infographics, carousels, banner graphics) using tools like Canva, Photoshop, or Illustrator.
• Performance Tracking & Analytics: Monitor and report on key digital KPIs (reach, engagement rate, website referrals, CTR) using Google Analytics, LinkedIn Analytics, and Search Console to continuously refine strategies.
• Website & Digital Touchpoints: Support regular website updates, landing page optimizations, and metadata hygiene.

Desired Candidate Profile

• Education: Bachelors or Master’s degree in marketing, Mass Communication, Journalism, Business Administration, or a related field.
• Experience: 1-6 years of hands-on experience in digital marketing, social media management, and SEO, preferably within a B2B, industrial, or technology-driven environment.
• Content & Copywriting Skills: Exceptional written English skills with the ability to convey technical/engineering topics clearly and compellingly.
• Design & Tools: Hands-on proficiency with graphic design tools (Canva, Adobe Creative Suite), social media scheduling tools, and CMS platforms (e.g., WordPress).
• SEO Expertise: Solid understanding of on-page, off-page, and technical SEO, alongside tools like Google Search Console, Google Analytics 4 (GA4), Ahrefs, or SEMrush.
• Attributes: Self-starter with high aesthetic sense, meticulous attention to detail, and a proactive attitude toward taking initiative without needing constant creative direction.