Digital Marketing & Social Manager

Job Description Digital & Social Media Manager

Function: Marketing | Location: Mumbai | Industry: QSR – Mad Over Donuts (MOD)**
Reporting To: Head – Marketing

Role Purpose: Drive the Digital & Social agenda end-to-end, from ideation and content planning to execution, performance tracking and ROI optimization, with a strong focus on brand building and business impact.

Key Responsibilities:

• Own the Digital & Social calendar across Instagram, Facebook, LinkedIn, and relevant platforms.
• Ideate campaigns, content, trends, activations and digital-first brand ideas.
• Take initiatives from idea brief execution amplification performance review.
• Act as the point of contact for agency, managing briefs, timelines, deliverables, feedback and execution.
• Coordinate with creative, content, media and influencer partners to ensure quality and timely delivery.
• Identify relevant social trends, formats, creators and collaborations for MOD.
• Plan and track paid + organic digital campaigns and optimise for performance.
• Point of contact to
• Track reach, engagement, traffic, conversions, sales and ROI; identify what is working and where to improve.
• Monitor competitor activity and consumer conversations; convert insights into actionable ideas.
• Work closely with Operations and other teams to connect digital campaigns with store and business objectives.

Key KPIs: Reach | Engagement | Content Performance | Follower Growth | Traffic | Conversions | Digital Sales | Campaign ROI | Influencer ROI

Ideal Candidate:

• 6–9 yrs in Digital/Social Media/Brand Marketing; QSR, FMCG, Retail Brands preferred.
• Strong creative thinking + execution capability.
• Good understanding of social platforms, content, influencers, paid media and digital analytics.
• Commercial mindset with the ability to connect digital activity to business results and ROI.
• Strong agency and stakeholder management skills.
• Hands-on, proactive and comfortable working independently.
• Someone who can spot the trend, build the idea, drive execution and analyses its impact.