Digital Marketing & SEO Specialist
Meghe Group of Schools · Nagpur · onsite · Posted 22d ago
About a minute. You'll make an account on the way through.
About this role
We are looking for a Digital Marketing & SEO Specialist to manage digital marketing for our existing and upcoming schools, with a strong focus on brand visibility, lead generation and admissions support.
Key Responsibilities
● Plan and execute digital campaigns across Meta, Google and other relevant platforms.
● Create and coordinate ad creatives, copy, videos and campaign content.
● Set up and manage campaign targeting, budgets, keywords, locations and lead forms.
● Monitor campaigns regularly and optimise audiences, creatives, budgets, keywords and placements.
● Analyse campaign performance including reach, clicks, CTR, CPC, CPL, conversions and lead quality.
● Work closely with the Admissions/CRM team to track enquiries, follow lead quality and improve conversion.
● Manage SEO for school websites and landing pages, including keyword research, on-page, technical and local SEO.
● Manage and optimise Google Business Profiles.
● Track website and campaign performance through Google Analytics, Search Console, Meta Pixel and conversion tracking.
● Manage social media posting and content calendars for the schools.
● Conduct A/B testing of creatives, messaging, audiences and landing pages.
● Coordinate with creative agencies, website teams and external vendors wherever required.
● Prepare simple weekly/monthly performance reports with key insights and recommended actions.
● Support digital marketing and launch activities for new schools and admission campaigns.
Preferred Skills
● Hands-on experience with Meta Ads, Google Ads and SEO.
● Good understanding of Google Analytics and Search Console.
● Experience in lead-generation and performance marketing.
● Ability to analyse data and optimise campaigns based on results.
● Basic knowledge of Canva/creative tools and landing-page optimisation.
● Experience in the education sector will be preferred.
The role requires someone who can manage the complete digital cycle — Create → Publish → Analyse → Optimise → Generate Leads → Improve Conversion.
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About Meghe Group of Schools
Meghe Group of Schools
₹6.8L PA avg
Avg at Meghe Group of Schools
About
School Of Scholars
With a rich legacy of over 37 years, the School Of Scholars has been providing exceptional education to more than 23,000+ students in Maharashtra. Our network of 20 Units across the state is committed to offering a safe and conducive learning environment that enables students to realize their full potential. SOS has emerged as one of the best CBSE School in Maharashtra by shaping young minds into confident, compassionate, and capable individuals.
Among all the good CBSE schools, SOS, part of the Meghe Group established in 1987, has been instrumental in shaping young learners' minds and empowering them to build a bright future. Our comprehensive academic curriculum is complemented by various co-curricular and extracurricular activities that support the holistic development of our students.
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