Digital Marketing, SEO & Google Marketing Specialist

PART TIME TO GO TO FULL TIME

SEO & Google Search

• Develop and implement SEO strategies to improve Google search rankings and organic website traffic.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Optimize website content, landing pages, titles, meta descriptions, headings, and internal links.
• Manage Google Search Console and Google Analytics 4 to monitor website performance.
• Identify technical SEO issues and coordinate website improvements.
• Develop local SEO strategies, including Google Business Profile optimization.
• Track keyword rankings, organic traffic, conversions, and lead generation.

Google Ads & Paid Search

• Create, manage, and optimize Google Search advertising campaigns.
• Conduct keyword selection, audience targeting, and negative keyword research.
• Monitor advertising budgets, cost per click, cost per lead, and conversion rates.
• Optimize ad copy, landing pages, and campaign performance.
• Prepare regular reports and recommend strategies to improve return on ad spend.

Digital Marketing & Content

• Develop digital marketing strategies aligned with client goals.
• Optimize website content and create SEO-friendly blogs, service pages, and landing pages.
• Collaborate with social media and content teams to maintain consistent brand messaging.
• Identify opportunities to increase website conversions and qualified inquiries.
• Stay up to date with Google algorithm changes, SEO best practices, and digital marketing trends.

Reporting & Client Support

• Prepare monthly SEO and digital marketing performance reports.
• Track campaign results and present actionable recommendations.
• Manage multiple client projects, deadlines, and marketing priorities.
• Communicate clearly with clients and internal team members.
• Take ownership of assignments and work independently with minimal supervision.

Required Qualifications

• 23+ years of hands-on SEO and digital marketing experience.
• Strong understanding of Google Search, keyword research, and search engine optimization.
• Experience with Google Search Console and Google Analytics 4.
• Practical experience with Google Ads and paid search campaign management.
• Knowledge of on-page, off-page, technical, and local SEO.
• Experience with tools such as SEMrush, Ahrefs, Moz, or similar platforms.
• Excellent written English and SEO copywriting skills.
• Strong analytical, organizational, and problem-solving abilities.
• Ability to manage multiple clients and deliver measurable results.

Preferred Qualifications

• Google Ads certification.
• Experience with WordPress, Wix, or other website platforms.
• Knowledge of conversion tracking, Google Tag Manager, and landing page optimization.
• Experience generating leads for small businesses or service-based companies.
• Familiarity with AI-powered SEO and digital marketing tools.